In a mobile-first world that is increasingly using voice search, how do marketers go about optimizing content and staying ahead in the search engines…

Your bi-weekly news on how brands are using bots around the world by Simon Hudson, CEO and founder of Brndstr This is the second…

By Tamara Habib, business director, Netizency They say imitation is the sincerest form of flattery. And imitation is something that Facebook has been doing…

Mobile app downloads is a dead business, wake up to the new reality: audience discovery By Rammohan Sundaram, managing director and senior vice-president –…

Facebook is making a dramatic change to the social network’s mobile application, letting people post pictures and videos that disappear after 24 hours. Dramatic,…

James Pass, managing director and creative principle, JPd, says firms should get ready to adapt The year has been dynamic, unforgettable and a remarkable…

indaHash co-founder Barbara Soltysinska and Future Tech managing director Boye Balogun on why influencer tech is the future of marketing indaHash is an international…

Magnus Djaba was named global president of Saatchi & Saatchi after global CEO Robert Senior announced his departure earlier this month. Djaba has just…

Ziad Issa, Ipsos Connect MENA’s vice-president of media research, on why print isn’t dead…just yet We are undeniably living in an era when digital…

Another wave of marketers has suspended advertising on YouTube or in some cases other Google properties in what’s shaping up as an unprecedented revolt…

By Vic Bageria, CEO and CVO at Sàvant Data System Creating an accurate customer journey blueprint can serve as a powerful tool for businesses…

David Parkinson and Rich Rust, former heads of digital for Nissan, have left to open their own company, Brave & Heart – something they…