Meraas has tapped independent agency Digital Willow, which is expanding its footprint in the Middle East with this win. “We are confident that our partnership…

As users spend more time on their mobile devices, being able to target them on-the-go is of increasing importance to advertisers. And now, Snapchat…

Wissam Malaeb is the chief operating officer at Mirum, responsible for day to day operations. Wissam has 15 years of digital experience, particularly with…

Brad Stulberg gets constant messages from Facebook to come back. It asks him to check in and see what he’s been missing since he stopped…

Elon Musk is hopping on the #DeleteFacebook digital bandwagon. The CEO of Tesla Inc. and Space Exploration Technologies tweeted Friday that he wasn’t aware…

Fashion retailer, Centrepoint, has joined forces with music streaming platform Anghami, in the Middle East, for a new season of “Anghami Sessions”. The collaboration…

Image credit: Christophe Morin, Bloomberg Facebook has suspended Cambridge Analytica, a data company that helped President Donald Trump win the 2016 presidential election and…

Credit: Illustration by Mary Ellen Forte Twitter wants to be the easiest place for brands and agencies to buy ads in social media. According…

Marketing used to be about the 4 Ps of price, product, promotion and place. But that isn’t the case anymore. In a world of…

(R: Kate Midttun, Founder and MD of Acorn Strategy, and L: Annabel Amann, GM and head of marketing & communications) Acorn Strategy (Acorn), a…

In October 2017, Facebook announced that it is testing an “Explore Feed” for brands based on feedback that users would like to see more…

When the world’s largest holding company posts its biggest stock decline in almost two decades and predicts no growth for 2018, there will inevitably…