Turkish brand PINAR has appointed Initiative MENA as its media agency of record. Since its establishment in 1973 in Turkey, PINAR has served a…

Co-founded by social media specialists, Annie Meikle and Iona Al Suwaidi, the Owner and Founder of Aurora Communications, The Social Shop by Aurora is…

Havas Group has launched a programmatic solution, Client Trading Solution (CTS), to give clients complete visibility and control over their campaigns. CTS is a…

To further broaden its regional digital insights, Omnicom Media Group, the media services division of Omnicom Group, has extended its partnership with Pathmatics to…

Rotana Media Service’s entertainment, music, movie and sports video highlights will become available on Twitter, allowing viewers to follow the action and conversations around…

By Puja Pannum, managing director, Blis MENA Around May 26, Muslims across the world will begin observing Ramadan. During this month, observers will refrain…

Following a number of new business acquisitions in 2016 and the successful retention of existing accounts, the Paris-based consultancy Research Company Evaluating the Media…

By Ganesh Iyer, managing partner, FLC Group The Holy Month of Ramadan is the time for increased consumerism and attention to shopping. It also…

By Ahmed Emad, media manager – Mashreq, Mondelez Egypt The month of spiritual piety, generosity, family gatherings and welldoing is upon us. Almost. A…

As part of its strategy to develop its entertainment services, especially for the Arab audience, Zee Entertainment has announced a new VOD service through…

Hani Ghorayeb, President of IAA UAE chapter has announced a new IAA UAE forum to represent specific goals related to the expansion and good…

In February, Facebook challenged developers across the Middle East and Africa to create innovative bots in the Bots for Messenger Developer Challenge to recognize…