There has always been a general sense of dissatisfaction in the regional ad industry with regards to digital ad measurement and monitoring. That is…

Following a three-month-long review process, IKEA Saudi Arabia has awarded its media mandate to Starcom MENA. With immediate effect, the agency will manage the…

Following issues of brand safety, measurability, data privacy and transparency, tech giants – mostly Facebook – have got themselves in hot water. Just last…

Horizon Group’s creative arm has been on the down-low recently. The agency won two big accounts last year, Al Hamra Group and Danone Nutricia. The agency also…

By Dalia Halabi, manager – brand entertainment, OMD While the social platform play may be new, influencer advertising certainly isn’t. Though the faces have…

“Design is more than a logo. Design is a strategy made visible.” These are the words of Moira Cullen, vice-president of global beverage design…

Starting as media research director at Optimedia Italy in 1995, Vittorio Bonori has spent the last 23 years with the Groupe, moving into his…

Horizon Group’s creative arm has been on the down-low recently. The agency won two big accounts last year, Al Hamra Group and Danone Nutricia.…

Alphabet-owned Google continued to see its ad business grow in the first quarter, the company said as it reported earnings on Monday, but CEO…

By Waseem Afzal, general manager of OMD MENA’s e-commerce arm, Transact Every year, Seamless Middle East brings together experts and businesses from all over…

Ramadan is a peak period for advertisers with 23 percent of TV ad spends being spent in the Holy Month according to Ipsos 2017…

One of the world’s biggest advertisers kept its ads off YouTube for more than a year because of concerns about inappropriate content. Now it’s returning…