FP7/DXB has officially won the Dubai brand launch project for Uber, who initiated a full-fledged creative communication pitch process in February 2017, with the…

By Sourav Ganguly, chief media officer of Centric DXB There’s a very good and simple reason that ad blocking is taking off. Internet users find…

Lebanese news daily The Daily Star reported the passing away of Alexandre Slim, one of the most prominent advertising CEOs in Lebanon yesterday. “With much…

C1X (Class One Exchange), an independent ad tech and advertising and marketing technology (AMT) company has tied hands with two e-commerce marketplaces Letstango.com and…

Global location intelligence company Blis has released its latest innovation for the mobile advertising market: Blis Futures. Using proprietary deep learning technology, Blis Futures…

Marketers will soon have more options at their disposal when advertising on YouTube, which said that it’s working with third-party brand-safety vendors like DoubleVerify…

In a mobile-first world that is increasingly using voice search, how do marketers go about optimizing content and staying ahead in the search engines…

Your bi-weekly news on how brands are using bots around the world by Simon Hudson, CEO and founder of Brndstr This is the second…

By Tamara Habib, business director, Netizency They say imitation is the sincerest form of flattery. And imitation is something that Facebook has been doing…

Mobile app downloads is a dead business, wake up to the new reality: audience discovery By Rammohan Sundaram, managing director and senior vice-president –…

Facebook is making a dramatic change to the social network’s mobile application, letting people post pictures and videos that disappear after 24 hours. Dramatic,…

Magnus Djaba was named global president of Saatchi & Saatchi after global CEO Robert Senior announced his departure earlier this month. Djaba has just…