Another wave of marketers has suspended advertising on YouTube or in some cases other Google properties in what’s shaping up as an unprecedented revolt…

By Vic Bageria, CEO and CVO at Sàvant Data System Creating an accurate customer journey blueprint can serve as a powerful tool for businesses…

David Parkinson and Rich Rust, former heads of digital for Nissan, have left to open their own company, Brave & Heart – something they…

Medpush has signed an affiliation agreement with EMM International, a global media auditing, and management consultancy firm to represent it in the MENA region.…

By Ahmad Badr, strategy director, Siegel+Gale London There was a point in time when brands were the aspiration, but in our new world, brands…

By Ali Nehme, chief strategy officer, Publicis Media Middle East Accomplished business leaders often seem to have a more focused mind than ordinary people.…

Havas Group’s announcement last week that it is scrapping its standalone creative and media groups, and integrating them into single regional P&Ls, did not…

Americana Group has concluded its three-way agency review with the appointment of Omnicom Media Group’s Hearts & Science. The account was previously handled by…

Your bi-weekly news on how brands are using bots around the world by Simon Hudson, CEO and founder of Brndstr Love them or hate…

DMS, which serves as the digital arm of Choueiri Group, has become the first digital entity in the region to partner with New York-based…

It’s exciting times for Snapchat’s regional office, which has made a number of key appointments in the last few months. With ex-Yahoo Hussein Freijeh…

MEC has launched its specialist e-commerce consultancy, MEC Commerce, in the MENA region. The new division combines the services of a media agency with…