In order to work with the highest levels of measurability for its clients’ digital activities and enhance marketing performance, Omnicom Media Group (OMG), the…

Thirty days and 50 people achieved the feat of assembling the Middle East’s largest video billboard in Dubai, UAE. Spanning across 1,600 square meters…

PepsiCo gave audiences a glimpse of its potential foray into a futuristic AI-driven world with the Pepsi Smart Supermarket, a cardless cashless pop-up, and…

After a 17-year long stint at Mindshare MENA, Nizar Abou Saab has decided to leave the agency “to explore new avenues to further his…

  It all started from a ‘quality’ news source exposé with the headline “Big brands fund terror,” highlighting how content from global brands was…

Luxury brand Coach has named UM as the media agency of record, following a competitive account review that began in 2016. Billings are not…

DTCM has appointed Starcom Middle East to handle the media mandate of Dubai Tourism for the GCC and regional media including social. Effective April…

Following a competitive three-month pitch process, Grey MENA has won the account for natural mineral water brand AQUA Carpatica. The agreement will see the…

Global President of Carat and Festival of Media MENA 2017 speaker Will Swayne shares his thoughts about the changing world of agencies and technology…

Your bi-weekly news on how brands are using bots around the world by Simon Hudson, CEO and founder of Brndstr It’s time for the…

As well as working with brands including Nestle, Procter & Gamble and Unilever, Moat has been recruited by the likes of Facebook, Google, Snapchat…

Independent digital agency, hug digital, has signed an agreement with HMD Global, the exclusive licensee of the Nokia brand for mobile phones and tablets,…