Shortly after winning the global adidas contract for media, WPP and GroupM’s MediaCom has scored another huge win. Hilton has selected WPP’s MediaCom as its media…

The Ogilvy Group has terminated the employment of its chief creative officer, Tham Khai Meng, after an investigation into his behavior following employee complaints,…

By Christos Solomi, executive director – programmatic, Omnicom Media Group MENA With a name like Christos Demetrios Solomi, you can easily guess that I…

Spending on the technologies and digital transformation that enable Smart City initiatives is expected to accelerate over the 2016-2021 forecast period, reaching $2.30 billion…

By Abdallah Adra, senior regional manager, PMX MENA Who had ever imagined ten years back that spends on digital media or any other media…

Yesterday, we announced the news of Mindshare winning the media business of Pizza Hut, which is part of Yum Brands. The companies have now…

Mindshare MENA, part of GroupM, has won the Pizza Hut account. The account was previously handled by PHD for digital and Initative for offline…

When women (finally) took to the streets on June 24, the world – and automotive brands – marked a special moment in history. This…

1. What do you love about this industry?  In live entertainment, no two days are ever alike. Not even two hours. Being the marketing…

Dawn Metcalfe is a Dubai-based executive coach and trainer who founded PDSi, a company that provides training, mentorship and coaching. She is also the…

Dentsu Aegis Network (DAN) is expanding its MENA footprint with the launch of Merkle, a technology-enabled, data-driven performance marketing agency. Merkle was founded as…

BPG Group is asserting its independence through a restructuring that aims to make the group “more client-centric and more relevant as a marketing service provider,” according…