“It’s no secret that I care about the communications industry in the region. I’ve done more than my fair share when it comes to…

By Alex Malouf

When asked what his biggest takeaway was after attending Burning Man earlier this year, Martin Sorrell had a ready response: “The importance of creative…

Dubai-based digital marketing agency Netizency has added wagamama, the chain of Japanese-inspired restaurants in the UAE, to its menu of clients. In the UAE,…

Independent mobile advertising platform AdColony teamed up with three Unilever brands to run interactive mobile video campaigns in what the company claims to be…

Three million marketers around the world use SEMrush as their trusted data provider and all-in-one marketing suite with built-in competitor intelligence.

Ford launched its global review in April this year putting incumbent WPP’s Global Team Blue (GTB) under peril, especially at a time when the…

The retail industry in the region – especially in the UAE and KSA – has undergone massive changes in the last two years. Between…

By Stacy Fernandes, communications executive at Active DMC By now I am sure you have heard of trending viral videos like the Ice Bucket…

Volkswagen AG mapped out details of its transformation from a mass manufacturer of cars to a provider of transportation services by unveiling a car-sharing…

Appetite Creative Solutions, the creative technology agency for innovative digital solutions, has launched Liquid Skins, its Programmatic Guaranteed solution allowing high impact creative, delivered…

No matter how much a consumer rationalizes their purchase decisions, ultimately it comes down to emotion. And that’s why today’s marketers and agencies need…