On Thursday, Facebook opened its new office as a testament to its growth in the region – 264 percent growth in the past five…

Makooky World is a new Arabic content platform for children in the Middle East. The platform is unique in its offering in that it…

Five of WPP’s brand consultancies and design agencies, Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT, are coming together to create a global…

The struggle for screen time evolved into that for eyeballs and then attention. In today’s Facebook-dominated age, the struggle is now about appearing on…

As technological advancements spur the pace of change around the world, the advertising and media industry is naturally affected. One of the key areas impacting…

L to R: Yahya El Mir, Yves-Michel Gabay, and Grégory Pallière Founded by Yahya El Mir and Grégory Pallière in Lyon, France, five years…

Social media marketing and analytics platform Socialbakers has launched the world’s first near real-time advertising performance benchmark for social networks. The benchmark, powered by…

Dubai-based global incentives brand, The Entertainer, has decided to go all digital starting 2018. This means doing away with the famous physical booklet after…

Dubai-based digital agency Kreata Global has launched Correct Media, a specialized division for digital advertising services and influencer relations. The new division will bring…

Mint MENA started as a humble production consultancy in 2010 with a vision of extracting the TV producer resources from agencies to cut their…

Because it’s not enough to have ads in the virtual world, Snap is now bringing ads into the real world. In May, the camera…

Mnawar Jamil Shourakaa is the founder of and chief copywriter at CopyArabia. With over ten years of experience in both, English and Arabic copywriting…