Spending on the technologies and digital transformation that enable Smart City initiatives is expected to accelerate over the 2016-2021 forecast period, reaching $2.30 billion…

By Abdallah Adra, senior regional manager, PMX MENA Who had ever imagined ten years back that spends on digital media or any other media…

Yesterday, we announced the news of Mindshare winning the media business of Pizza Hut, which is part of Yum Brands. The companies have now…

Mindshare MENA, part of GroupM, has won the Pizza Hut account. The account was previously handled by PHD for digital and Initative for offline…

When women (finally) took to the streets on June 24, the world – and automotive brands – marked a special moment in history. This…

Dawn Metcalfe is a Dubai-based executive coach and trainer who founded PDSi, a company that provides training, mentorship and coaching. She is also the…

1. What do you love about this industry?  In live entertainment, no two days are ever alike. Not even two hours. Being the marketing…

Dentsu Aegis Network (DAN) is expanding its MENA footprint with the launch of Merkle, a technology-enabled, data-driven performance marketing agency. Merkle was founded as…

BPG Group is asserting its independence through a restructuring that aims to make the group “more client-centric and more relevant as a marketing service provider,” according…

Last week, we reported the end of Nightline – the 11-year-old evening talk show on ARN’s Dubai Eye 103.8. The show was hosted by…

  Google is rebranding its ad business after 18 years. The changes are rolling out in July 2018. Google Ad Words is becoming Google…

The Kingdom of Saudi Arabia made history when it passed a Royal Decree in 2017 permitting women to drive in the Kingdom. The ban…