April 17, 2024
KSA’s March Advertiser of the Month: Which Brands Made it to the Top?
Find out which three brands ranked the highest in terms of Ad Awareness growth for March 2024 in the KSA.
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April 16, 2024
Edelman Announces Marie Claire Maalouf as EMEA Chief Creative Officer
Marie Claire joined Edelman last year as Chief Creative Officer of ME, having spent 17 years at Impact BBDO.
Read moreSeptember 4, 2017
Why Majid Al Futtaim’s latest campaign puts happiness at the core
Vino El Khatib, chief marketing and brand officer, Majid Al Futtaim – Holding, explains the premise behind the company’s new regional brand campaign “Create…
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August 30, 2017
How to compete with B2C content and shine?
Ziad Rahhal, LinkedIn’s head of marketing solutions for MENA talks about how B2B campaigns need to get the attention they deserve and what B2B…
Read moreAugust 28, 2017
Social media and its impact on Arab world’s PR sector
By Nidal Abou Zaki, managing director, Orient Planet Group The emergence of social media platforms has taken the Arab region by a storm. In…
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August 27, 2017
Skyscanner appoints The MediaVantage as exclusive sales representative in the Middle East
Global travel search engine, Skyscanner, has appointed The MediaVantage, a Dubai-based international media sales representative, as its exclusive sales representative in the Middle East…
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August 23, 2017
CNN launches exclusive show for Snapchat
Earlier this year, in May, Snap Inc. launched the Discover feature featuring local partners including Al Arabiya, Al Jazeera, Layalina.com, MBC, Sayidaty, Sky News…
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August 23, 2017
5 hashtags to remember on the hashtag’s 10th anniversary
As Twitter celebrates the 10th anniversary of the hashtag, we review the *top 5 brand-related hashtags in the Middle East – not just on Twitter,…
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August 22, 2017
Horizon FCB Dubai wins branding & creative review for Al Hamra Group
Ras Al Khaimah based real estate development and investment company, Al Hamra Group, has appointed Horizon FCB to lead on all branding and advertising…
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August 14, 2017
Grey Group acquires hug digital
WPP’s Grey Group has acquired a majority stake in independent regional digital marketing agency, hug digital. Hug digital was founded in 2009 by Oussama Jamal (Chairman)…
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August 13, 2017
Dubai Festival City’s IMAGINE provides a new immersive experience
Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The revamp includes a $1.5 billion expansion and the…
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August 10, 2017
Horizon FCB Dubai named lead creative agency for Danone Nutricia
Horizon FCB Dubai has been announced the lead creative agency for one of the world leading food companies, Danone Nutricia in the Middle East.…
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August 8, 2017
Why TV (as we know it) is dead
Communicate speaks to Mazen Hayek, group spokesman, MBC Group, on the evolutions of TV Launched in 1991, MBC Group has grown into a multi-channel multi-platform…
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August 8, 2017
How Quartz is balancing the line between editorial and advertising
Communicate caught up with Simon Davies, managing director EMEA, Quartz to discuss new media’s approach to advertising Respectful, un-intrusive and relevant. That’s the advertising…
