Following a competitive pitch, global home and small appliance brand Beko has consolidated its regional media account with OMD. The account was previously split…

Ampersand, a global specialist marketing and talent consultancy, has been chosen by Johnson & Johnson Middle East to run and manage its new Distributor…

By Mustafa Shamseldin, Senior Vice President Foods Category, Middle East, North Africa and Asia Pacific, PepsiCo While supermarkets, restaurants, and a myriad of other…

Lee Clow, the creative mind behind ads like Apple’s “Think Different” and Adidas’ “Impossible is Nothing,” is retiring. As of February 14, the chairman…

Following a competitive pitch process, Havas Media Middle East has been appointed as the media agency for Bounce Middle East. The partnership will see…

When CES opened its doors in Las Vegas last month, Mastercard took the opportunity to drop some news: The company was erasing its name…

2018 was a transformative year for Saudi Arabia, socially and politically, but also for brands.   One such brand is Saudi Telecom Company (STC) that closed…

By Hussam El-Hage, digital marketing manager, Arabian Automobiles Buried treasure; the epitome of every pirate story. The infamous “X marks the spot” leads us…

(L: Justin McGuire, Founder and CEO of MCG& Group; R: Dan Matthews, Founder and CEO, Daniel Marks) The recruitment and executive search firms Daniel Marks…

MENA-based online advertising company, Buzzeff, has been acquired by Teads, a Global media platform, to bolster online advertising services for regional advertisers while expanding…

Facebook and Apple are in another fight over privacy and data after reports surfaced last week that Facebook built a consumer research app that…

In November 2018, WPP announced that it is merging J. Walter Thompson with Wunderman to create Wunderman Thompson. The merger saw Wunderman global CEO…