“People all around the world use WhatsApp to connect with small businesses they care about — from online clothing companies in India to auto…

Huawei Mobile’s latest video featuring two influencers, Mo Vlogs and Lana Rose, is receiving some harsh criticism – understandably so.

Sojern, a global demand engine for reaching travelers, has acquired Facebook & Instagram Marketing Partner (FMP) Adphorus, one of the leading FMPs specializing in…

Global market research company YouGov believes that the only way to create an effective dialogue with consumers in the MENA region is through digital.…

Right now, I’m sat in Sri Lanka at the end of a wonderful family holiday, reflecting on 2017 both professionally and personally and full…

UAE-based media sales representative company The MediaVantage has been awarded the exclusive contract to represent Qunar.com, a search engine in the outbound Chinese travel…

After four years of leading Dubai-based creative tech firm Brndstr, founder Simon Hudson, has stepped down from his role as CEO. Having supported over 200…

McDonald’s has selected Publicis Groupe to handle its consolidated business portfolio in the GCC region.

5 mins with Yann Fourneau, vice-president of sales & marketing SEMEA, Russia & LATAM People usually know Gameloft only for creating mobile games. What can…

TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA, lists the keys steps to take on the set-up of Dynamic…

Socialbakers has added video performance benchmarks for social networks to its Socialbakers Suite. These benchmarks let marketers view their video performance metrics in a…

By Marta Buryan, social media analyst at Socialbakers