1. What do you love about this industry?  In live entertainment, no two days are ever alike. Not even two hours. Being the marketing…

Dentsu Aegis Network (DAN) is expanding its MENA footprint with the launch of Merkle, a technology-enabled, data-driven performance marketing agency. Merkle was founded as…

BPG Group is asserting its independence through a restructuring that aims to make the group “more client-centric and more relevant as a marketing service provider,” according…

  Google is rebranding its ad business after 18 years. The changes are rolling out in July 2018. Google Ad Words is becoming Google…

Last week, we reported the end of Nightline – the 11-year-old evening talk show on ARN’s Dubai Eye 103.8. The show was hosted by…

The Kingdom of Saudi Arabia made history when it passed a Royal Decree in 2017 permitting women to drive in the Kingdom. The ban…

Nightline, the evening show on ARN’s Dubai Eye 103.8 FM, has come to an end after 11 years. Hosted by James Piecowye, the show…

J. Walter Thompson Saudi Arabia has retained the Consumer Business Unit (CBU) account for Saudi Telecom Company (STC) and additionally been awarded the operator’s…

TV is getting a new season thanks to AT&T’s deal with Time Warner. AT&T is a sleeping giant in the ad world. Now, with…

1. Wait, so what just happened? US District Judge Richard Leon that an AT&T-Time Warner deal can proceed. Essential background: In October 2016, A&T…

When Campbell Soup Co. named Publicis Groupe the winner of a massive agency review for digital, creative and media, the press release contained a smorgasbord…

By Michelle Engle, senior vice-president, product, Valassis Digital The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving…