(L to R: Walid Sanjad, social media manager at Netizency; Vanessa Karlsson, digital and PR manager at Imkan; Tamara Habib, business director at Netizency; Michael…

E-commerce is a burgeoning industry with AT Kearney expecting e-commerce in the UAE to grow at a compound annual growth rate of 25 percent…

WPP has confirmed that its board is investigating its CEO, Martin Sorrell, in response to undisclosed alleged “personal misconduct.” “The Board of WPP has…

UAE telco du has been conducting its agency review since last year. The media agency review concluded at the end of last year with…

Arab News editor-in-chief Faisal J. Abbas presents the award to veteran Saudi journalist Khaled Almaeena, former editor of Arab News Saudi English-language daily, Arab…

YouTube is still showing 30-sec unskippable ads YouTube viewers have to sit through 30-second ads on videos from the site’s biggest partners despite the…

  What do you love about this industry? The variety. The fact that I learn something new, about mainstream or obscure industries and companies,…

Though marketers such as Mozilla and Pep Boys have said they’re pulling spending on Facebook ads at least for now, advertisers across the board…

Serviceplan will provide full communications services for three XDubai projects: XPark JR, a 3,100m squared park located at Kite Beach XLine Dubai Marina, a…

Publicis Media is launching “Commerce” as a Publicis Media global practice dedicated to commerce strategy, media and marketplace investment, as well as content and…

Meraas has tapped independent agency Digital Willow, which is expanding its footprint in the Middle East with this win. “We are confident that our partnership…

As users spend more time on their mobile devices, being able to target them on-the-go is of increasing importance to advertisers. And now, Snapchat…