With an aim to capture people’s attention and increase donations, the UNHCR has been telling the story of refugees differently. “The current realities of…

A Research conducted by the World Advertising Research Center or WARC on Global Advertisement Trends for the year 2019 uncovered that online advertisement has…

By Tahaab Rais Ramadan matters because it embodies values that help make people better versions of themselves, such as generosity, togetherness, empathy, kindness, giving, food…

By Afreen Khan C2 Comms describes themselves as not just “any” advertising and branding consultancy agency, but importantly seekers of change and creating new…

By Ana Julia Olivera Advertising plays a significant role in today’s world. Countries have relied heavily on branding themselves to attract tourists and bring…

By Paul Woolmington If “the medium is the message” was one of the most radical concepts of the 20th century, then a compelling question for…

By Sharvari Alape People experience ads everywhere. From sponsored ads on social media,  the in-between ads on TV to the enormous billboards on the…

WhatsApp, a free and popular messaging Facebook-owned app, is set to be no more ad-free. It its not clear when the exact date in which the…

By Jessica Wohl When Sears redesigned its logo late last month, it was intended to signal a new brand positioning, an attempt at freshening…

According to Facebook IQ, brands have 57.6 million more hours to capture attention during Ramadan due to the additional time spent on Facebook during…

Publicis Groupe has launched Digitas, a connected marketing agency, in the Middle East, earlier in May 2019. The agency is set to provide brands…

By Nariman Zouheiry, Lebanon “Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they…