There’s no shortage of skeptics and believers when it comes to blockchain technology, but the biggest question as it applies to digital advertising is…

Another high-ranking marketing executive is leaving PepsiCo. Kristin Patrick, whose duties have included overseeing the company’s in-house content studio, will leave the company by…

By Ruth Bernstein, co-founder and chief strategic officer at Yard, a strategic image making agency Over the past few years, marketers across all industries and categories have…

Consumers lack a full understanding of Artificial Intelligence (AI) and are looking to businesses, government and academia for education, according to a FleishmanHillard report.…

Omnicom Group suffered its biggest decline in nine years after posting sluggish results, renewing concerns that the ad giant can weather media disruption spurred…

Facebook is investigating a social analytics company called Crimson Hexagon because of its potential dealings with a Russian organization and other concerns over how…

Etihad Airways, the national airline of the United Arab Emirates, has launched a WhatsApp Business solution, allowing guests to communicate instantly with the airline…

The Customer Experience Group has announced the addition of SmartCX to its family of agencies. “The new customer experience measurement, consulting, and data analytics…

Millennials spend 1 hour every week on selfies – from clicking to editing – according to a 2017 study by design agency Now Sourcing…

New analysis by Kantar Millward Brown of 2000 brands measured in the BrandZ™ global brand equity database shows that fewer than 1 in 10…

Programmatic advertising agency Gamned! made its entry into the Middle East in 2016. Now, two years later, it has appointed Yves-Michel Gabay as managing…

By David Spencer, commercial director MENA, FreeWheel The TV market is surging in Africa and the Middle East, and is expected to grow by…