Indra Nooyi is stepping down as CEO of food and beverage giant PepsiCo Inc., handing the reins to a top lieutenant in a transition…

By Tanaz Dizadji, Founder & CEO of insydo & Brand Ripplr There’s no denying that when done right, influencer marketing is the most effective…

In an effort to be more sustainable, Ikea is taking new steps. It’s cutting a big part of its marketing to apply the financial…

On August 3, Burberry unveiled its new logo marking the first change in 20 years. And people are not loving it. Here are a…

The rise of the Internet and smartphones – and their prevalence especially among the younger generation – has led to a multitude of consequences…

Advertisers are worried that Facebook is about to become a data desert as it deliberately dries up a once easy source of rich data…

The Internet’s prevalence and the smartphone’s increasing penetration is seeing users turn to their phones for the simplest of tasks. And when they do,…

By Issam Kink, associate director – digital planning at OMD Online ad safety has been a heated topic over the past couple of years…

In July 2018, while a lot of Twitter accounts were being banned/removed, a tree was born. On Twitter. Enter Ghafa The Tree. Hello, my…

By Adrianne Pasquarelli (Illustration by Doug Chayka) At the SoHo flagship of fashion designer Rebecca Minkoff in New York, the shelves are stocked with…

Following a multi-agency pitch, Dubai-based digital marketing agency Netizency has won the social media business of Lenovo’s PC and Smart Devices business across the…

J. Walter Thompson Dubai has been named the Agency of Record for King’s College Hospital in Dubai. King’s College Hospital, which has been providing…