
November 8, 2024
Dubai is the PR Industry Capital of the MENA Region says Virtue PR
Over the past two decades, the PR industry has witnessed an exponential growth in the UAE. This was said by Virtue PR, the Dubai-based…
November 8, 2024
Over the past two decades, the PR industry has witnessed an exponential growth in the UAE. This was said by Virtue PR, the Dubai-based…
November 6, 2024
FedEx Corp. released its annual economic impact report, analyzing the company’s worldwide network and role in building prosperity in local communities
January 9, 2019
[Image: David Balfour, co-founder, Lightblue] Chalhoub Group’s luxury fragrance house Ghawali has appointed Lightblue as its lead creative agency. Lightblue will lead Ghawali’s marketing efforts in…
January 8, 2019
Following a multi-agency pitch process, Volkswagen Middle East has appointed Socialize as its social creative and digital media. The agency, which was recently acquired by We…
January 6, 2019
We are one week into the new year. Gym memberships and salad joints are both enjoying an uptick in business. But, resolutions aren’t just…
December 24, 2018
By Sawsan Ghanem, joint managing director and co-founder, Active DMC With IoT and the reality of our connected world today, the pressures on brands…
December 20, 2018
Multinational technology company Lenovo has appointed Leo Burnett MEA as its advertising agency for the PC business in the Middle East and Africa. Leo…
December 19, 2018
Adform, a global independent advertising technology platform, has opened its first office in the region in Dubai. The operation will provide on-the-ground support Adform’s…
December 18, 2018
Facebook Watch receives 75 million viewers a day, according to new statistics shared by the company. But despite its growth, the platform is still…
December 16, 2018
The UK alone used 125,000 tonnes of plastic wrapping last year, especially around Christmas 500 million canned drinks are sold over the festive period…
December 15, 2018
By Mateen Agha, associate director – SEO, Bruce Clay MENA Quite funny how people keep asking “When can we stop investing in SEO?” We…
December 11, 2018
Keith Weed is retiring as Unilever’s Chief Marketing and Communications officer in May after nine years on the job, the company confirmed. The news…
December 5, 2018
For decades, free TV has coexisted alongside premium programming that requires a subscription to a cable or satellite service. Now that traditional TV content…
December 4, 2018
Procter & Gamble Co. spent an estimated $10.5 billion on advertising and other marketing costs in the year ended June 2018 with little change…