Volkswagen AG mapped out details of its transformation from a mass manufacturer of cars to a provider of transportation services by unveiling a car-sharing…

No matter how much a consumer rationalizes their purchase decisions, ultimately it comes down to emotion. And that’s why today’s marketers and agencies need…

Appetite Creative Solutions, the creative technology agency for innovative digital solutions, has launched Liquid Skins, its Programmatic Guaranteed solution allowing high impact creative, delivered…

Although it’s early days, brands such as McDonald’s, Staples and GM are paying cash and purchasing data direct from the consumer, giving literal meaning…

Brands of today need to group their efforts on delivering the best ‘return on creativity’ to fuel their performance. It’s impossible for a brand to…

Virtual assistants, or more simply chatbots, have been all the rage in recent times. Brands like Hamleys, Nissan and Emirates NBD are just a…

In the battle of online versus traditional and e-commerce versus retail, the former platforms have been touted as the clear winners. However, recent moves…

Grey is out as Revlon’s global agency of record after a year, the agency confirmed. “Our contract ran through June, and we both chose…

Mars, Incorporated, the global pet care, confectionery and food business, and one of the world’s biggest advertisers has appointed MediaCom to handle its media planning and…

This article first appeared on Communicate‘s sister site: AMEinfo.com Apple is a company that just reached $1 trillion in market cap and it is…

At Discovery, Ramadan is always a crucial period for us, and an opportunity to position Fatafeat – our flagship Arabic food brand – as…

Earlier this summer, Finish, the leading dishwasher detergent brand launched a first of its kind – a contextual marketing digital campaign. It hinged around…