Amazon and Souq announced the launch of Amazon.ae, a new local shopping experience for customers in the UAE. The website Amazon.ae features over 30…

Publicis Groupe MENA announced in a press statement the resignation of Alex Saber, Chairman of Publicis Media MENA. The company said in a statement…

Starz Play achieved its multi million dollar vision by understanding what their customers wanted.

By Janet Levine There’s no shortage of headlines about storied print publications scaling back or shutting down entirely. Ad Age, for one, called it…

Amazon.com Inc. said it spent $1.7 billion on video and music content during the first quarter of this year, the first time the technology…

By Rishi Saxena Measuring impact is the big challenge. An average person in the Middle East is served over 1,500 online impressions a month and…

WARC, the international marketing intelligence service, forecasts podcasts to account for 4.5 per cent($1.6bn) of global audio advertising spend by 2022, which his the…

New exponential technologies, has led to the digital disruption and transformation of industries, organizations, and governments. Whether Cloud Computing (CC), or Robotic Process Automation…

Our second episode takes us into Real-time bidding (RTB), which means the advertising inventory that is bought and sold on a per-impression basis via programmatic…

Auto enthusiast, movie buff and ardent Disney, Spielberg and Steve Jobs fan, Colin Gottlieb is also the CEO of Omnicom Media Group EMEA and…

By Kelly Ehlers It’s the new “synergy.” It seems that in every pitch meeting and thought leadership piece (including this one!), we’re talking about an…

Snapchat has announced partnership with advertising partners for the debut of its new advertising product, Commercials. The Snapchat Commercials are an unskippable, six-second ad unit that…