Coca-Cola will not run an in-game Super Bowl ad for the first time since 2006. Instead, the beverage giant this year will air a…

By James Pass, managing director, JPd Brands have moved away from the traditional approach of putting products first. Now marketers believe in storytelling to…

By Medina Beganović, managing partner, Via Media Here’s a fun fact: 90 percent of our decisions are subconscious. Why? Here’s another fun fact: people…

Following a four-way competitive pitch, McDonald’s Egypt has decided to award its digital and social media account to OMD Egypt effective January 2019. The…

[L to R: Lucy O’Brien, Dani Richa and Fouad Bou Mansour] FleishmanHillard Middle East has become part of the Impact BBDO MENA group of…

Many of the hot brands in retail today didn’t exist a decade ago. But now, backed by big-time venture capital, new direct-to-consumer players are…

For the first time in 20 years, Omnicom Media Group has refreshed its brand identity system, including a new logo with the OMG acronym,…

By the numbers, CES is an impressive circus of gadgetry. The annual Consumer Electronics Show in Las Vegas was spread out over nearly 3…

Following an extensive multi-agency review process, Zain Group, a Middle Eastern mobile operator headquartered in Kuwait, has appointed OMD as its new strategic media-buying…

The key to effective brand management is creating a positive and memorable brand experience for customers. A brand experience is an ecosystem that exists around a brand…

Following a multi-agency pitch, Emirates Integrated Telecommunications Company (EITC) has announced the appointment of Start Design as its new brand agency of record. The…

Following a pitch process initiated in Q3 2018, Zain Kuwait has selected incumbent J. Walter Thompson as its creative and communication partner. Commenting on…