“Hope is a good thing, maybe the best of things. And good things never die.”, says Andy Dufresne, the protagonist of the cult classic film, The…

While the ROI on Influencer marketing is still debatable, the concept has become a popular medium for brands and advertisers to include in their…

Snapchat has launched ‘Swipe up to call’, a new feature exclusive to users in the Middle East, which will make it easier for customers…

As part of the organization’s new strategic endeavors, Ian Fairey, former international business director at Yazzle Media joins Future Tech as the new general…

Colors are able to evoke emotions and trigger certain reactions. They can even go as far as subliminally communicating an idea or brand message.…

The world’s leading data, insights and consulting company recently conducted a study on whether brands across different sectors have met the five performance pillars…

The Multi-Award winning creative director joins the management team of the independent retail consultancy and will be responsible for the creative direction of four creative…

Taghreed Oraibi, business director at BPG Orange, shares tips on how to address the issue of influencers lying about their real Instagram following. Influencers…

Mateen Agha, SEO Lead at ForwardPMX, explains what brands can do when Internet users don’t need to click on anything to find answers. It has…

Happiness has been a human pursuit for as long as we can remember. In scientific literature, happiness is referred to as hedonia, the presence of…

Ali Inam, head of marketing at on-demand fuel delivery app Cafu, considers the service to be much more than an app: he sees it…

Communicate sat down for an exclusive interview with Siddharth Puri, CEO of Tyroo, to talk aboutVidtech.ai, the new AI-based tech solution that converts data into video…