As Global Chief Executive Officer, Eileen is responsible for UM’s global strategy, direction and operations, overseeing global management for UM’s client. We speak to…

Surkus, a multi-sided experiential marketing platform has made its debut in the United Arab Emirates. This announcement follows international roll-out in markets including the…

Memes are more than a fad. They have become legitimate means of expression, communi- cating an entire cultural idea or theme in a singlevisual…

Forever 21, the retailer once beloved of young women seeking a fast fashion fix, filed for Chapter 11 bankruptcy late Sunday night. This move…

In a study published, recently, by the London based Global Disinformation Index (GDI), an estimated $235 million is spent annually on websites that are…

By Hussam ElHage Have you ever thought what element(s) within Emails and SMS’s that hold(s) the real value?  Hint: it is not the ad…

By Leo Premutico There’s an old saying in screenwriting: If you want to reveal the truth of a character, dial up the pressure and…

By Max Al Awaad Infiniti Global Head of Marketing and Comms, Phil York, discusses with Communicate the communication direction that the luxury brand is…

Careem, the regional transportation network, has launched for the first time a global campaign that communicates a call to “Start Something,” which aims to…

By Garett Sloane Google is experimenting with contextual ads at “much lower costs” when it comes to marketing its own products—even as it leads…

In a research conducted by AdColony with On Device Research within several regions, Egypt ranks the highest in number of smart phone mobile gamers in the…

By Elías Jabbe  Riyadh-based entertainment startup, Telfaz11, have been on an international journey after creating immensely popular short films and video series such as…