By Sharvari Alape People experience ads everywhere. From sponsored ads on social media,  the in-between ads on TV to the enormous billboards on the…

WhatsApp, a free and popular messaging Facebook-owned app, is set to be no more ad-free. It its not clear when the exact date in which the…

By Jessica Wohl When Sears redesigned its logo late last month, it was intended to signal a new brand positioning, an attempt at freshening…

According to Facebook IQ, brands have 57.6 million more hours to capture attention during Ramadan due to the additional time spent on Facebook during…

Publicis Groupe has launched Digitas, a connected marketing agency, in the Middle East, earlier in May 2019. The agency is set to provide brands…

By Nariman Zouheiry, Lebanon “Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they…

By  Brian Braiker Rishad Tobaccowala has logged nearly four decades at Publicis. Starting with a run at Leo Burnett and followed by stints as…

Infiniti has been telling stories in the form of advertising. For them, digitization has changed the way brands are perceived today. “People come to…

By Anthony Crupi The much griped-about series finale of HBO’s “Game of Thrones” on Sunday night broke the premium cable network‘s all-time ratings records, as nearly…

By Mai Youssef The rise of digital media has reduced consumers’ attention span to that of a goldfish, which is less than 9 seconds.…

By Sharvari Alape Having started his journey 25 years ago with Horizon FCB, Mazen Jawad is the president of Horizon Holdings that is home…

By Afreen Khan Home of a 1.5 billion users worldwide, WhatsApp reported a security breach few days ago. The company, which  introduced “End-to-End Encryption”…