By Puja Pannum Let’s face it, you can’t truly get to know your audience based on the content they read. Imagine someone reads a football…

The fifth edition of the Media Consumption Forecasts by Zenith sheds light on the rise of mobile internet usage globally, along with the popularity…

Omnicom Media Group EMEA has announced three promotions at the top of its Middle East/North Africa (MENA) operations in a press statement. The regional…

Following the launch of Amazon.ae at the beginning of May, the brand has experienced a significant rise in its ad awareness within the UAE…

With an aim to capture people’s attention and increase donations, the UNHCR has been telling the story of refugees differently. “The current realities of…

A Research conducted by the World Advertising Research Center or WARC on Global Advertisement Trends for the year 2019 uncovered that online advertisement has…

By Tahaab Rais Ramadan matters because it embodies values that help make people better versions of themselves, such as generosity, togetherness, empathy, kindness, giving, food…

By Afreen Khan C2 Comms describes themselves as not just “any” advertising and branding consultancy agency, but importantly seekers of change and creating new…

By Ana Julia Olivera Advertising plays a significant role in today’s world. Countries have relied heavily on branding themselves to attract tourists and bring…

By Paul Woolmington If “the medium is the message” was one of the most radical concepts of the 20th century, then a compelling question for…

By Sharvari Alape People experience ads everywhere. From sponsored ads on social media,  the in-between ads on TV to the enormous billboards on the…

WhatsApp, a free and popular messaging Facebook-owned app, is set to be no more ad-free. It its not clear when the exact date in which the…