By Tony Stanol With a tighter candidate market and industries like tech firms and consultancies vying for advertising talent, mistakes in the hiring process are…

Programmatic Advertising is bringing more accuracy in targeting for far more competitive cost. So the next question for the advertisers is : In-House or…

Mashreq’s in-house marketing and communications team has appointed TBWA RAAD , part of Omnicom Group Inc., to work closer with the team in order to…

Burger King used an ultra-realistic autonomous sensory meridian response (ASMR) to create their latest advertisement launched within cinemas in the UAE and Saudi Arabia. In…

Speaking at the Ai Everything conference in Dubai, Amy Webb, Futurist and Founder of Future Today Institute said that Artificial Intelligence (AI) is not about…

Amazon and Souq announced the launch of Amazon.ae, a new local shopping experience for customers in the UAE. The website Amazon.ae features over 30…

Facebook CEO Mark Zuckerberg rolled out a redesign of his social networking app with a focus on communities known as Groups, and a layout…

Publicis Groupe MENA announced in a press statement the resignation of Alex Saber, Chairman of Publicis Media MENA. The company said in a statement…

Starz Play achieved its multi million dollar vision by understanding what their customers wanted.

By Janet Levine There’s no shortage of headlines about storied print publications scaling back or shutting down entirely. Ad Age, for one, called it…

Amazon.com Inc. said it spent $1.7 billion on video and music content during the first quarter of this year, the first time the technology…

By Rishi Saxena Measuring impact is the big challenge. An average person in the Middle East is served over 1,500 online impressions a month and…