Abdulrahman Inayat, Co-Founder and Director of KSA-based independent marketing communications consultancy W7Worldwide, on how to communicate with the community during the holy month.  The…

Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MENA, releases “Adman vs Chomsky,” a new book in which he tackles Noam Chomsky’s assertion…

Babyshop celebrates Ramadan using children’s words of hope and compassion. At a time when many brands are trying to spread messages of solidarity and…

Digital Advertising Specialist Chris Gregory-Pasha wonders, will travel brands be slow to adopt TikTok, or have they learned their lesson?

Last week, the world celebrated its 50th anniversary of Earth Day. Looking back; it’s scary to see how much damage mankind has caused on…

WARC, the global authority on advertising and media effectiveness releases the anatomy of effectiveness report for the MENA region.

As the region witnesses the surge in e-commerce popularity, retailers wonder as to what kind of new habits will this instill into the consumer.

As the region – and the world – entered an unprecedented time of confinement and isolation in March, leading Dubai-based bank Emirates NBD launched…

Mobile advertising platform, Ad Colony unveils some interesting findings on consumer behavior on mobile as the holy month of Ramadan begins. The company surveyed people…

Getting things done (GTD) is a productivity method and best selling book, created by productivity consultant David Allen. 

The impact of social distancing as a result of the COVID-19 crisis has been felt across industries and sectors, with technology and social media…

Never before has humanity been so united to fight a common enemy. The video below showcases some of the most inspirational photographs submitted by…