Mel Edwards is the Global CEO of the newly created agency, Wunderman Thompson. The agency is a creation of a merger between J. Walter…

By Ziad Issa   The last decade showed us many changes in media consumption, where everyone almost accesses the internet, smartphone, and social media.…

Mustafa Al Abdullah, the man behind Middle East’s latest hit song “Taal” – is also a music director , songwriter and composer who is…

Creative work does not guarantee agreement by everyone in the room. Some of the work might fail to convey the intended meaning, others are…

Snap Inc. has announced the launch of 3D Camera Mode on its application Snapchat. The company said that with  the new feature, Snapchatters can…

In its fifth edition, Zenith’s Online Video Forecasts 2019  report, it is forecasted that the average person will spend 100 minutes each day watching online…

Taqeef, a UAE-based air-conditioning solutions company, has focused its efforts on building a brand image that is friendly to its surroundings. It has created…

The September print edition of Communicate is out this week, giving an in-depth look at creativity. There are many reasons why we chose to focus…

By Max Alawwad Youtube has launched music streaming service in MENA earlier this week. According to the company the amount of music content  watched on their…

By Maximilian Gower  On MENA level, Spotify have shared “Culture Next” which was a study with lifestyle bloggers from around the region to understand their…

By Michele Iozzo Just a few years ago, you could clearly distinguish between banners for brand awareness and banners for sales conversion. With different…

Earlier this summer, Burger King Kuwait introduced a concept “Hotter is Cooler,” which aimed to interact with the temperatures in the country.  This is…