By Luca Allam Adam Morgan coined the term ‘challenger brand’ in his 2009 publication Eating the Big Fish and co-authored PHD’s 2012 book, Overthrow: 10…

By Anthony Crupi Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more…

As the industry grows worldwide,“the core principles of marketing effectiveness and growth actually remains the same,” said Traci Alford, Effie Worldwide’s President and CEO…

By Shavari Alape  UM, the marketing and media agency network of IPG Mediabrands, announced the launch of Remix Culture, the first culturally focused iteration…

Xavier Anglada, the Managing Director at Accenture Digital and Innovation Lead in the Middle East, North Africa and Turkey, believes that companies have no…

By Pamela Kaupinen We are seeing sharp shifts in the social storytelling landscape lately, from new shopping features to hidden likes, and it is…

By Professor Farhad Oroumchian The recent progression of technology has seen businesses shifting from traditional to digital platforms to interact with consumers. Organisations these days…

By Afreen Khan  Researchers at the New York University (NYU) Abu Dhabi have designed a microprocessor that provides data privacy using cryptography. The project…

By Sharvari Alape Orikami Lab, a Dubai-based design innovation hub, has transformed “Spectrum Watches” to meet the present demands of the digital world. The…

By Afreen Khan After the analysis of more than 8000 responses, Twitter has expanded their rules against hateful conduct to include language that dehumanizes…

By John Clark We are in the midst of a shift in the perception about neuroscience. No longer do we regard it as just an interesting topic;…

Nielsen’s Digital Ad Ratings (DAR) Measurement  has been expanded to 26 major markets including UAE, South Africa, Brazil, Hong Kong, India, Israel, Mexico, New…