To celebrate Saudi National Day, Saudi Aramco created an educational film  featuring the journey of the country through key historical milestones, using Twitter as the…

Anghami, the leading on-demand music platform in the MENA region, announced today a partnership with Snapchat through which they will promote regional talent from…

Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts.  According…

By Kashmira Motiwalla Successful brands and retailers know that customer loyalty is invaluable. Earning and building loyalty has been a retail priority for decades,…

Ken Shapiro, chief revenue officer at online entertainment platform Fandom, explains why fans are passionate, creative and too valuable a resource to ignore. How did…

According to a new report from Accenture to be released this week, disruption from innovative digital technologies could put more than US$575 billion of…

An advertiser-focused group has launched a global initiative to make the advertiser voice heard on the topic of cross-media measurement, said a statement of…

Dutch artist and innovator Daan Roosegaarde is on a mission to upscale the conversation about humans’ future. Instead of focusing on what people know scares them, Roosegaarde creates…

Agora images are a free-to-use app social app. The app is for the global photography community, with more than 3.5 million users from across 193 countries.…

Surkus, a multi-sided experiential marketing platform has made its debut in the United Arab Emirates. This announcement follows international roll-out in markets including the…

As Global Chief Executive Officer, Eileen is responsible for UM’s global strategy, direction and operations, overseeing global management for UM’s client. We speak to…

Memes are more than a fad. They have become legitimate means of expression, communi- cating an entire cultural idea or theme in a singlevisual…