MRM/McCann, one of the leading global customer relationship agencies has enlisted Hande Guler to oversee the company’s creative operations in the region.

 Melissa Moubarak, strategy & data director at UM MENA, describes her experience as a first-time Effies MENA judge. As a first time judge at…

WPP’s GroupM MENA’s former head of digital now is Experience Services Lead for Accenture Interactive in the Middle East.

Octavi Royo Olazaguirre is the CEO and co-founder of Agora Images.

Serviceplan Group Middle East has a new executive creative director.

Rami Abughazaleh, from copywriting agency Yala Creative, shares some tips from a writer’s perspective. Credibility is key: speak to your audience in a voice…

We asked the professionals in the industry: which city is the most creative?

By Aida Saharoui First things first, let’s start by explaining what Digital Performance Marketing is, and how it is positioned in the Digital Marketing…

Over the past couple of months, photographers from all corners of the planet have submitted their best family shots to the #Family2019 Contest organised…

Twitter has issued a statement apologizing for unintentionally using contact of users, emails and phone numbers, to enable target advertising. The company said that they…

Bukhash Brothers, the UAE based celebrity and digital marketing consultancy, said that trends within the influencers market spanned lack of transparency in disclosing content.…

By Erhan Ecevit Today everyone who works in consumer insight business knows it’s getting difficult to get to the key insight that will differentiate…