The award cited AlShehhi’s career-long role in advancing government communications and digital media through innovative approaches. Khaled AlShehhi, executive director of marketing and communications…

YouTube is experimenting with artificial intelligence avatars based on real-life creators, as the platform looks to deepen user engagement while navigating growing unease over…

By tying hotel arrivals to the same technology used by travelers at the Dubai airport, the city delivers a truly seamless arrival experience, says…

The Wall Street Journal and Reuters have reported that the company is working toward a potential IPO in late 2026 or early 2027, a…

New York: The Marketing + Media Alliance (MMA) on Thursday announced the winners of the SMARTIES™ X Global 2025 Awards, recognising the world’s most…

The global Advertising-Based Video On Demand (AVOD) market is projected to grow sharply, reaching USD 218.31 billion by 2033, up from USD 54.14 billion…

 The Creative Media Authority (CMA) marked World Arabic Language Day by reaffirming its commitment to strengthening the presence of the Arabic language across Abu…

Abu Dhabi: The UAE government has established a new federal body, the National Media Authority, to oversee and regulate the country’s media sector, the…

Saudi-based First Gulf Company (FGC) announced on Friday a major brand repositioning, launching a new strategic platform titled “Trusted to do” to mark its…

Global sportswear brand PUMA has brought one of its signature international brand experiences to Dubai, tapping into the city’s growing influence as a creative…

As loyalty programs across the Middle East shift toward more digital, personalized and coalition-based models, companies operating in the sector are retooling their strategies…

TikTok’s Chinese owner ByteDance agrees to the new entity with Abu-Dhabi-based MGX, Oracle and Silverare on board as major investors. TikTok said Thursday it…