Rami Abughazaleh, from copywriting agency Yala Creative, explains how to get the most out of your copywriter. Trust is important in the creative process.…

Industry experts from various disciplines have joined forces to co-author a report that will define the trends to shape the industry in 2020.

Social media platform Snapchat just announced it signed 18 new video shows produced in the region for Discover, its subscription-based video content feature.

Bayan Ishtaiwi, digital media manager at Vizeum, discusses YouTube Premium and what it means for marketeers. Anyone who utilized YouTube as a media channel…

MRM/McCann, one of the leading global customer relationship agencies has enlisted Hande Guler to oversee the company’s creative operations in the region.

 Melissa Moubarak, strategy & data director at UM MENA, describes her experience as a first-time Effies MENA judge. As a first time judge at…

WPP’s GroupM MENA’s former head of digital now is Experience Services Lead for Accenture Interactive in the Middle East.

Octavi Royo Olazaguirre is the CEO and co-founder of Agora Images.

Serviceplan Group Middle East has a new executive creative director.

Rami Abughazaleh, from copywriting agency Yala Creative, shares some tips from a writer’s perspective. Credibility is key: speak to your audience in a voice…

We asked the professionals in the industry: which city is the most creative?

By Aida Saharoui First things first, let’s start by explaining what Digital Performance Marketing is, and how it is positioned in the Digital Marketing…