“And they may only win some creative award for trying, says Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MEA.” As we are…

“The main problem is certainly a lack of education around the subject,” said Yves-Michel Gabay, Managing Director of MEA at programmatic agency Gamned.

Sophie Simpson, CEO and Founder of Atteline DMCC, explains how Covid-19 has led society to be connected in new ways.

Ever wanted to get into doing underwater photography?

Communicate got a chance to speak with Niall Sallam, CEO of Elevision Media to understand more about the initiative and how it works. 

Abdulrahman Inayat, Co-Founder and Director of KSA-based independent marketing communications consultancy W7Worldwide, on how to communicate with the community during the holy month.  The…

Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MENA, releases “Adman vs Chomsky,” a new book in which he tackles Noam Chomsky’s assertion…

Babyshop celebrates Ramadan using children’s words of hope and compassion. At a time when many brands are trying to spread messages of solidarity and…

Digital Advertising Specialist Chris Gregory-Pasha wonders, will travel brands be slow to adopt TikTok, or have they learned their lesson?

WARC, the global authority on advertising and media effectiveness releases the anatomy of effectiveness report for the MENA region.

Last week, the world celebrated its 50th anniversary of Earth Day. Looking back; it’s scary to see how much damage mankind has caused on…

As the region witnesses the surge in e-commerce popularity, retailers wonder as to what kind of new habits will this instill into the consumer.