
August 19, 2025
6 PR Strategies to Keep Your Brand in the Spotlight During the Summer Slump
Summer in the B2B world often comes with a familiar dip in activity. Decision-makers are on holiday, inboxes stay quieter, and sales pipelines take…

August 19, 2025
Summer in the B2B world often comes with a familiar dip in activity. Decision-makers are on holiday, inboxes stay quieter, and sales pipelines take…

August 19, 2025
At just 30 years old, Mohamed El Kahhal is proving that heritage is not something to preserve in the past, but a living, evolving…


September 30, 2021
Performance marketing platform Affise on what the four types of influencers are and how brands can make the most out of collaborations with each.

September 29, 2021
Nuytemans takes over for Paul O’Donnell, who will continue serving in his role as Regional Chairman.

September 29, 2021
AI-driven marketplace to be named Wa-Sal.

September 29, 2021
By Noura Al Sarraj, MEPRA Strategy Board Member & Deputy Managing Director Abu Dhabi at Weber Shandwick

September 29, 2021
Newly formed content creation and production company offers scripted and nonscripted shows targeting pan Arab digital media, linear TV, and OTT market.

September 28, 2021
Which FMCG brands enjoy the best brand health among residents in the UAE, Egypt, and KSA?


September 28, 2021
W7Worldwide’s Crisis Communications division developed a 7-step guide to creating CSR strategies and campaigns in Covid-19.

September 27, 2021
TikTok was launched in 2017 for iOS and Android in most markets outside of mainland China.

September 27, 2021
Zadi Hobeika rejoins Snap Inc. to drive performance advertising solutions.

September 27, 2021
Crypto-currencies can also be used for tipping purposes.