August 1, 2024
GroupM’s carbon calculator now includes SeenThis technology following the partnership launch last year, so far avoiding carbon emissions equivalent to charging over 15 million smartphones.
August 1, 2024
Cheil MEA announces the appointment of Sanjay Bhatia as Business Director. With over 25 years of extensive experience, Bhatia has demonstrated an exceptional ability…
June 1, 2020
International marketing intelligence service, WARC releases the Global Ad Trends report which highlights the impact of Covid-19 on ad investment in 2020. According to…
June 1, 2020
How Covid-19 is changing the business and the industry at large, according to DDB’s Chief Executive Officer for the Middle East. How is the Covid-19 crisis…
May 27, 2020
Blockthrough, a company that provides software and methods to counter adblocking – has released a report in collaboration with their subsidiary company PageFair, that highlights…
May 25, 2020
Organizations around the world are going to be facing even more difficult challenges, once the chaos of Covid-19 passes. One of them being, reintegrating…
May 25, 2020
Hearts and Science’s Sonia John (left), Associate Director – Digital Transformation, and Achrafe Mami (right), Associate Director – Biddable Media, discuss the future of…
May 24, 2020
KFC launches an innovative blockchain program for its digital advertising and media buying, making it the first QSR (Quick service restaurant) brand in the region…
May 21, 2020
Jessica Usenbor, Platforms & Capabilities – Programmatic Lead at OMG, explains how Google’s phasing out of third-party cookies will in fact help the industry…
May 21, 2020
As the world continues to battle this pandemic, Agora Images launched the #StayHome photo competition, as a way to inspire photographers to keep being…
May 19, 2020
“It’s important for advertisers right now to be [aware and] connect with what’s happening on the platform,” says Carla El Maalouli, Head of Business Marketing…
May 18, 2020
The Middle East Public Relations Association recently conducted a survey to understand the impact of Covid-19 on the mental health and wellbeing, of the…
May 17, 2020
During the holy month of Ramadan, food companies must abstain from showing food in their ads to avoid temptation during fasting.
