At the beginning of September, Snap Inc appointed Jake Thomas as the Head of UAE operations. This comes as the company rapidly expands its…

“Everything considered conventional has been redefined,” said Lama Accary Bibi, Managing Director of boutique advertising agency, Means Design when asked about what the new…

Marwa Kaabour, Head of Marketing & Corporate Communication at Al Masaood Group, on how digital innovations are driving auto dealership forward. The state of…

Data is the most valuable currency in the 21st century. Data and analytics guru, Bernard Marr said: “While the average small business has less…

WARC, the global marketing intelligence service, released its latest report that highlights the rise in advertising spending on e-commerce platforms- as brands look to…

2020 has been a year of constant stress and anxiety that forced many people to look inward to find a sense of calm. Many…

From crude rubber-soled inventions, the footwear industry has evolved into a multi-level hydra where hip-hop, luxury, and sports all come together and control the…

Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted…

Nature & Wildlife photographer Jon Cleave believes his work to be a bridge that connects humans to the great outdoors. In the video below,…

Emojis are more important than you think. They’re not just a bunch of pictorial responses you use when your friends share funny texts or…

Global custom research and analytics consultancy, PSB Research was commissioned by  Starzplay, the leading subscription video on demand (SVOD) service in the MENA region…

Market research company Global Web Index (GWI) has shared a new guide that provides insights into the essential changes in consumer behaviors and attitudes…