
May 28, 2025
Likes Are Cheap. Sentiment Is Gold.
For years, we’ve built our social media reports around metrics that look impressive in presentations such as follower counts, likes, reach. But the truth?…

May 28, 2025
For years, we’ve built our social media reports around metrics that look impressive in presentations such as follower counts, likes, reach. But the truth?…

May 28, 2025
The public relations industry is evolving. What once relied mainly on press releases, media interactions, and editorial coverage has now expanded into a complex…

August 1, 2021
Watch the interview below with Zahra Zayat, Senior VP at OSN Streaming

July 29, 2021
Meet Karim Belouadi, Digital Performance Manager at Keyade Middle East

July 28, 2021
Watch the interview below with Melhem Najm, Head of Marketing and Digital at Stellantis Middle East.

July 28, 2021
Meet Beth Williams, Head of Performance Media at Merkle

July 28, 2021
Meet Ivana Al Sayegh, Media Planner at MediaCom

July 27, 2021
The rapid evolution of paid media on social led to the creation of the new role.

July 27, 2021
By Santhosh Kannan, Digital Marketing Manager at BFL Group

July 27, 2021
Meet Ali Fares, Senior Manager – Performance Marketing at Spark Foundry


July 25, 2021
Gosia Wajchert, Regional Director MENAT – Addressable Media and Digital Partnerships at Mediabrands, deep-dives into the trends that will shape programmatic advertising in the…

July 25, 2021
We asked the industry: What was the funniest/most awkward moment you had with a young coworker?

July 18, 2021
Communicate asked Roli Okoro, General Manager – Programmatic, Search & Social of OMG MENA, to outline the ways in which programmatic advertising is evolving.