Last June, Procter and Gamble launched the “New Brave” campaign for Always Arabia. The content-driven piece, meant to celebrate the resilience of women during…

New Lebanese online marketplace Mawsam aims to connect local producers to a larger audience. More often than not, and especially for the past year,…

Majd Alaily, Data & Audiences Lead – MENA, and Huda Serhan, DMT Project Manager, explain how Google’s new framework for CPG brands in MENA, developed in partnership…

Communicate‘s latest issue is out. This quarter, we explore the intricacies of programmatic advertising. Deep-diving into this complex world, we look into the various…

To mark its 75th anniversary, the United Nations has launched the biggest-ever global conversation-UN75. The UN is calling on the youth and groups not…

Dubai-based data intelligence provider and social media listening platform, Crowd Analyzer releases the fourth edition of its State of Social Media report. The report…

Throughout the ages, tones, topics and styles in content marketing have evolved drastically. Communicate takes a step back and examines how the way we…

Global marketing agency, Dentsu Aegis Network has launched the latest edition of its Digital Society Index (DSI) survey. The study highlights the change in…

Mastercard has been shaking things up, first in 2016 by releasing its first new logo in two decades, and then in 2019 with the…

As part of Ipsos MENA’s ongoing commitment to deliver fast, high-quality data, the company introduces a new online panel in the country of Iraq.…

Remember the days when people could plan a last-minute road trip to Jebel Jais or Al Qudra Lake without having to worry about anything.…

Hani Weiss, CEO, Majid Al Futtaim – Retail, explains how to address crises and manage them efficiently from a communication perspective. Covid-19 has tested…