Emojis are more important than you think. They’re not just a bunch of pictorial responses you use when your friends share funny texts or…

Global custom research and analytics consultancy, PSB Research was commissioned by  Starzplay, the leading subscription video on demand (SVOD) service in the MENA region…

Market research company Global Web Index (GWI) has shared a new guide that provides insights into the essential changes in consumer behaviors and attitudes…

The lockdown has introduced a new generation of gamers. In fact, it is being said that there are now as many gamers as there…

Nourah Al Fayez, Head of Transformation at Google, on how the pandemic has accelerated the need for digital transformation.

Last August, integrated advertising platform Adform announced the launch of its first-party ID solution, aimed at providing a way around the recent restrictions planned…

Who does what in the regional programmatic ecosystem? Communicate maps it out for you.

Agora and ONUart invite participants to share photographs that celebrate the unity and diversity of the human race in honor of  Human Rights Day.…

Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, explains why brands should care about being purpose-driven, and how to do that…

Consumers worry about privacy online but have been ready – at least so far – to give up some of their personal information in…

Since it first unveiled its sonic identity in February 2019, Mastercard has been at the forefront of sonic branding. In an exclusive interview, global…

 Rahul Agarwal, VP Product Partnerships at digital media technology provider Polar, explains the opportunity for programmatic advertising in the pandemic crisis. Programmatic advertising, like…