By Dr. Marcus Collins, Professor of Marketing at the Ross School of Business at University Michigan, and Head of Planning at Wieden+Kennedy New York

Entrepreneur sisters, Lucy and Camilla D’abo launch Together, the first culture consultancy in the MENA region.

AdColony and MMA webinar discusses why attention is so important and how the right attention metrics can be measured in mobile advertising.

451 Research and AppsFlyer release research about evolving consumer behaviors and identified UAE businesses’ mobile application and marketing strategies.

Ahmad Abu Zannad, novelist, and independent advisor, speaks to Communicate about the upcoming launch of his webseries, “The Sensible Adman.”

A video about sound and how it creates stories on TikTok.

In her first visit to the GCC since she was promoted to EMEA CEO of GroupM, Demet Ikiler discusses her (relatively) new role and…

A video recap of how TikTok does it, in 3 easy steps.

Targeting consumers at each stage of the purchase funnel yields better results. Sara Naja, Associate Director at MEmob+, explains how.

A video recap about a program aimed at supporting startups and SMEs.

Deep-diving in the findings of  Talkwalker’s latest Social Media Trends Global Report.

Influential advertisers and marketers from across the region came together to tighten regulations on digital ads and also to discuss action against ‘criminal activity’ online.