November 30, 2024
MOHAMMAD HALABI GOING BACK TO BASICS WITH OR WITHOUT AI
Mohammad Halabi, Conceptual Arabic Copywriter and Content Writer, equates the advent of AI to “what the printing press did for mankind.”
News
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November 30, 2024
RANA NAJJAR WHERE AI IS NEVER A “ONE SIZE FITS ALL”
Rana Najjar, Arabic Creative Director, on AI
Read moreMay 30, 2021
Let’s See How Publishers Are Preparing For The Cookie Apocalypse
Pubmatic looks at where publishers currently stand as the demise of third party cookies looms near.
Read moreMay 26, 2021
What Does Identity Mean For Marketers In 2021?
Acxiom’s new guide explores the inner workings of identity amid all the new regulations.
Read moreMay 25, 2021
Meet WFA’s First Ever Regional Vice-President for the Middle East.
Firdaus Shariff has a lot of plans in the works.
Read moreMay 24, 2021
Time to Integrate Programmatic Within Your Omnichannel Marketing Mix
Nader Bitar, Deputy GM at programmatic marketplace provider MMP World Wide, discusses how programmatic ads integrated within the omnichannel are the way to go.
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May 24, 2021
The World Of Work: Building Back Better Through Brand
By Mariagrazia Deangelis, Managing Director at Landor & Fitch Dubai
Read moreMay 20, 2021
TNCG’s Joy Sahyoun : “We Need To Reconsider Needs, Relying On Storytelling, Performance, Data And Experiences”
Watch the interview below with Joy Sahyoun, GM of The Network Communication Group
Read moreMay 18, 2021
How Much Of A Role Does Social Media Play In The Customer Journey Today?
New report by Socialbakers explores the customer experience gap online and the trends happening on social in 2021.
Read moreMay 17, 2021
Merkle Promotes Vimal Badiani To MD Of Merkle And Dentsu’s CXM Service Line Across MENA
New leadership structure also sees Beth Williams promoted to head of performance
Read moreMay 17, 2021
Which Social Media Platform Had The Biggest Increase In Content Removal Last Year?
Reboot Online shares data on the platforms with the biggest increase in content removal in 2020.
Read moreMay 16, 2021
Crowd Analyzers’ New Report Highlights the State of Social Media in MENA
Communicate outlines the key insights from Crowd Analyzer’s 5th State of social media report.
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May 9, 2021
HBI Investments’ Imad El Fay : ” We Can’t Reach Our Full Potential With Online Advertising”
Watch the interview below with Imad El Fay, Partner at HBI Investments
