
July 14, 2025
Platformance and Mindshare KSA Drive App-Led Growth for Nova Water in Saudi Arabia
In an ambitious move to take control of its sales channel, leading Saudi bottled water brand Nova Water has successfully transformed its mobile app…

July 14, 2025
In an ambitious move to take control of its sales channel, leading Saudi bottled water brand Nova Water has successfully transformed its mobile app…

July 14, 2025
Lipton has teamed up with Horizon FCB Dubai to unveil a region-first campaign inspired by the global phenomenon, Squid Game. The goal? To introduce Lipton’s…

March 9, 2022
The partnership between the business intelligence company and the leading software value-added reseller aims to help regional organizations overcome the bottlenecks in adopting AI…

March 8, 2022
CNN Arabic is launching Her Story (Hikayatoha), a new multi-platform editorial and training initiative focused on the many Arab women who are creating an…

March 8, 2022
The platform’s emphasis on communication with real friends, innovation in AR, and strong content offerings are proving an attractive combination to local communities.

March 7, 2022
Dubai-based, digital agency Bruce Clay has been selected as the social media partner for Talabat UAE, the region’s leading online food delivery and q-commerce platform.

March 7, 2022
Programmatic digital advertising specialist Gamned! explains how programmatic advertising can help you increase your app downloads while ensuring you develop the right brand image around…


March 4, 2022
Lions publishes statement in support of the people of Ukraine and other affected members of the community.

March 4, 2022
Eddy used to lead the International team at MRM London.

March 4, 2022
A refreshed global philosophy and visual identity to celebrate the ‘real magic’ by embracing life as it comes.

March 4, 2022
By Ali Cheikhali, Creative Strategist at Google MENA, and Angela Hundal, Editor at Think with Google MENA

March 3, 2022
Adidas announces the appointment of Bilal Fares as the new General Manager for Adidas MENA

March 3, 2022
Beerud Sheth, CEO of conversational AI technology company Gupshup, explains why CRM needs to be recast as conversational relationship management.