By Mai Elsayed, PR Manager at Seven Media, clinical hypnotherapist, internationally published author, and PRCA NextGen Committee Member

By Zarnaz Arlia, Chief Marketing Officer at Emplifi

The agency will be responsible for managing end-to-end media planning and buying for Kering across 42 markets.

By Elias Karam, Strategic Planner at Publicis

Biennale.io’s initiative aims to bring the emerging NFT and blockchain technology closer to the art society.

By Dr. Marcus Collins, Professor of Marketing at the Ross School of Business at University Michigan, and Head of Planning at Wieden+Kennedy New York

Entrepreneur sisters, Lucy and Camilla D’abo launch Together, the first culture consultancy in the MENA region.

451 Research and AppsFlyer release research about evolving consumer behaviors and identified UAE businesses’ mobile application and marketing strategies.

AdColony and MMA webinar discusses why attention is so important and how the right attention metrics can be measured in mobile advertising.

Ahmad Abu Zannad, novelist, and independent advisor, speaks to Communicate about the upcoming launch of his webseries, “The Sensible Adman.”

A video about sound and how it creates stories on TikTok.

In her first visit to the GCC since she was promoted to EMEA CEO of GroupM, Demet Ikiler discusses her (relatively) new role and…