Marketing group powerhouse evolves ahead of a transitioning landscape.

New body is meant to turbocharge international growth.

Study predicts that AR is the future of mobile engagement, driving enhanced interactions with brands, elevated consumer experiences, and increased purchases.

By Fatma Elgendy, Platforms Sales Manager, and Tomas Havlik, Analytical Consultant – Search & Measurement – Retail at Google

“I Will Not Stay Silent” project completes one year. 

Move signals APS’s expansion strategy in the region.

By Ahmad Itani, Chairman of PRCA MENA, Founder & CEO of Cicero & Bernay Communication Consultancy ​

Initiative aims to harness the power of marketing to drive change both internally and among consumers, while sharing learnings of how marketers can lead on sustainability.

Messiaen will remain based in Paris.

Company reports a 35% increase in revenue in 2020.

Infiniti Middle East is expanding its global marketing partnership with Publicis Groupe to incorporate CX.

Julie Bogaert, Head of EMEA Talent at Snap Inc., joins from partnerships role at Facebook.