
July 29, 2025
Publicis Middle East didn’t make this Jeep® campaign. Human nature did.
Reigniting the spirit of exploration, Publicis Middle East has unveiled its latest campaign for Jeep. Titled “Desire Path,” the campaign serves as a call…

July 29, 2025
Reigniting the spirit of exploration, Publicis Middle East has unveiled its latest campaign for Jeep. Titled “Desire Path,” the campaign serves as a call…

July 29, 2025
Obsession has launched a dedicated new service helping the next generation of obsessed founders bring radical, world-changing ideas to life by unlocking bold new…

May 25, 2022
The Advertising Business Group appointed the research firm in MENA, Ipsos which is also the third firm worldwide, to spearhead the UAE Cross Media Measurement project,…


May 25, 2022
Eliminating gender bias and actively promoting diversity through advertising & marketing continues to remain a challenge for professionals across. P&G, in an exclusive interview…





May 23, 2022
By Katie Streten, Head of Experiential Strategy, VMLY&R Commerce, MENA


May 20, 2022
After 13 years with VMLY&R in Dubai, Kalpesh Patankar has taken up the mantle of Chief Creative Officer, United Arab Emirates at Leo Burnett.

May 20, 2022
Tech-enabled digital and advertising solution company, FutureTech has joined forces with the global expert in conversational ads, Cavai and here’s what they have in…

May 20, 2022
The second day of the 6th edition of the Top CEO Awards wraps up with a morning fueled with conversations over a business conference…