Group CEO at Middle East Communications Network (MCN)

CEO at Engineer Holding Group (EHG)

​​​​​​​Hard statistics from the report found that 76% percent of people feel the metaverse will allow for authentic self-expression and 74% feel that it is…

Eight Big Tech platforms (Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent) are on course to account for 10.0% of all worldwide ad…

The decision ends a four-decade career at Ogilvy.

Ramadan conversations spiked on the first day of the holy month with five million tweets.

Jury members from MENA include Serviceplan’s Akhilesh Bagri, MullenLowe’s Paul Banham, Impact BBDO’s Ali Rez, Leo Burnett’s Rana Khoury, and Unilever’s Priya Sarma. 

Tie-up aims to expand UAE’s unattended self-service retail segment.

The industry body also reelects Rayan Karaky as Chair and Michel Malkoun as Vice-Chair.

Dabeet previously was Regional Marketing Manager for the MENA region at Amazon.

The appointment aims to position the agency as a leader in performance and retail media.

Research finds a 65% surge in iOS app install ad spend in the second half of 2021.