Product of the Year awards the most innovative products in the GCC.

TBWA earns a first of its kind set of industry honors across the collective, globally and in MENA.

FP7 McCann wins coveted honor for second consecutive year.

As the holy month of Ramadan gets closer, TikTok For Business launches a series of educational webinars to help marketers make the best of…

Premium energy drink, Power Horse’s latest campaign, puts Gen Z in the spotlight to make them feel like they are seen and understood. Communicate…

The launch of the program is a part of the group’s commitment to UN Sustainable Development Goal number 5 (SDG 5) and it aims to pave…

As ice cream brand Baskin-Robbins celebrates the opening of its 1000th location in the region, Michael Haley, President & Managing Director at Inspire Brands, sat…

With people’s openness to new things during Ramadan, discoveries are taking place across borders. 83% of cross-border shoppers made serendipitous discoveries while shopping during…

Since the onset of the pandemic, the economic meltdown, and the Beirut blast, education has become unavailable for over 1 million children in Lebanon:…

As the holy month of Ramadan dawns upon us, the global mobile advertising platform, AdColony reveals statistics to help marketers and advertisers in the…

Publicis Groupe stopped its business and investments in Russia earlier this week, by ceding the ownership of its agencies to local management, effective immediately.

In line with their commitment to women’s inclusivity and economic empowerment, on International Women’s Day PepsiCo has announced a new initiative: What We Grow.