
April 23, 2025
YouTube Marks 20th Birthday, Highlights Significant Creator Economy Growth in MENA
A major driver of MENA’s creator economy, YouTube revealed that Saudi-based channels earning 7 figures or more in SAR increased by 40% year over…
April 23, 2025
A major driver of MENA’s creator economy, YouTube revealed that Saudi-based channels earning 7 figures or more in SAR increased by 40% year over…
April 23, 2025
Anishkaa Gehani, Founder and CEO of Yardstick Marketing & Co-Founder and Chief Marketing Officer at iAccel Gulf Business Incubator provided this exclusive for Communicate…
May 25, 2022
The Advertising Business Group appointed the research firm in MENA, Ipsos which is also the third firm worldwide, to spearhead the UAE Cross Media Measurement project,…
May 25, 2022
Eliminating gender bias and actively promoting diversity through advertising & marketing continues to remain a challenge for professionals across. P&G, in an exclusive interview…
May 23, 2022
By Katie Streten, Head of Experiential Strategy, VMLY&R Commerce, MENA
May 20, 2022
After 13 years with VMLY&R in Dubai, Kalpesh Patankar has taken up the mantle of Chief Creative Officer, United Arab Emirates at Leo Burnett.
May 20, 2022
Tech-enabled digital and advertising solution company, FutureTech has joined forces with the global expert in conversational ads, Cavai and here’s what they have in…