91% of consumers across MENA made purchases on e-commerce in 2022, up from 87% in 2021. More than half of MENA consumers purchased food…

By Hala Zgheib – Head of Retail, MENA, Snap Inc.

By Gosia Wajchert, Criteo Managing Director, Middle East, and Africa

The partnership will enable Yazle to improve ad performance, and customer experience and by using streaming, lower data transfers on digital advertising campaigns on…

For as long as we can remember, Nike has been rooting for athletes to find inspiration and purpose in what they do. One way…

Social media platforms move as fast as their users. Analytics Manager, Ala Shashaa at the regional digital marketing agency, Netizency shares with Communicate all the relevant…

By Suzi Kuban, Chief Content Officer and Marketing

Ahead of FIFA World Cup Qatar 2022™, Adidas reunites its global football family including Morocco right back Achraf Hakimi to celebrate why the world cup is so…

Dentsu announces a new partnership with Sacred Groves, as part of an ongoing commitment to climate action, the promotion of more sustainable consumption, and investment…

Houbara, an integrated creative and content-driven communications agency released its inaugural Environmental, Social, and Governance (ESG) Report for 2021.

Nouran Saleh, formerly an account manager has been promoted to senior account manager. Also, May Madi has been promoted from account executive to account…

Omada, the performance-based digital marketing and e-commerce group signed a strategic and exclusive partnership with the most prominent media arm in the Middle East…