Programmatic digital advertising specialist Gamned! explains how programmatic advertising can help you increase your app downloads while ensuring you develop the right brand image around…

By Mariam Elsayed, Digital Manager at Seven Media

Lions publishes statement in support of the people of Ukraine and other affected members of the community.

Eddy used to lead the International team at MRM London.

A refreshed global philosophy and visual identity to celebrate the ‘real magic’ by embracing life as it comes.

By Ali Cheikhali, Creative Strategist at Google MENA, and Angela Hundal, Editor at Think with Google MENA

 Adidas announces the appointment of Bilal Fares as the new General Manager for Adidas MENA

Beerud Sheth, CEO of conversational AI technology company Gupshup, explains why CRM needs to be recast as conversational relationship management.

Last week, Adidas took over Dubai’s OOH scene with its new ‘I’m Possible’ user-generated content (UGC) campaign, in line with the brand’s recent launch of the…

Dubai-based digital marketing agency Netizency just signed a retainer with Marks & Spencer’s regional franchisee as their new digital marketing agency. Netizency will now…

By Dan Rabinovitsj, Vice President at Meta Connectivity

An online safety video series launched by TikTok sees renowned creators from the world of stunts and online challenges highlight the risks in a real…