At the core of this report is the WARC dComm IndexTM – a new proprietary data-led benchmark for brands to measure themselves against category competitors and across…

In an effort to help its creators get a better understanding of the best social media practices and insights, Instagram launches a special educational…

Spotify releases a short film in collaboration with the Mega Star Carole Samaha to launch Equal Arabia

During the biggest year of football in the region’s history, Cristiano Ronaldo has been announced as Talabat’s official brand ambassador.

Wunderman Thompson has appointed Pablo ‘Daf’ Dachefsky Executive Creative Director for its Dubai office, overseeing a diverse cross-disciplinary team with disciplines including design, content, CX, tech, and innovation.

A small core of companies, about 7% globally and 1% in the Middle East have achieved nearly twice the efficiency and three times the…

The company will now progress towards TAG’s certifications to tackle ad fraud, malware and promote better brand safety in the region 

The partnership between the business intelligence company and the leading software value-added reseller aims to help regional organizations overcome the bottlenecks in adopting AI…

CNN Arabic is launching Her Story (Hikayatoha), a new multi-platform editorial and training initiative focused on the many Arab women who are creating an…

The platform’s emphasis on communication with real friends, innovation in AR, and strong content offerings are proving an attractive combination to local communities.

Dubai-based, digital agency Bruce Clay has been selected as the social media partner for Talabat UAE, the region’s leading online food delivery and q-commerce platform.

Programmatic digital advertising specialist Gamned! explains how programmatic advertising can help you increase your app downloads while ensuring you develop the right brand image around…