Seedtag and Nielsen’s research shows consumers perceive ads more positively when they are contextual versus the traditionally used demographic targeting.

NFTs saw explosive growth in 2021, but this growth hasn’t been consistent and has leveled off so far in 2022. Below, we’ll explore how…

CEO at Omnicom Media Group MENA

Group Chairman & CEO at BBDO Middle East, Africa & Pakistan

Group CEO at Middle East Communications Network (MCN)

CEO at Engineer Holding Group (EHG)

​​​​​​​Hard statistics from the report found that 76% percent of people feel the metaverse will allow for authentic self-expression and 74% feel that it is…

Eight Big Tech platforms (Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent) are on course to account for 10.0% of all worldwide ad…

The decision ends a four-decade career at Ogilvy.

Ramadan conversations spiked on the first day of the holy month with five million tweets.

Jury members from MENA include Serviceplan’s Akhilesh Bagri, MullenLowe’s Paul Banham, Impact BBDO’s Ali Rez, Leo Burnett’s Rana Khoury, and Unilever’s Priya Sarma. 

Tie-up aims to expand UAE’s unattended self-service retail segment.