
August 21, 2025
IKEA Flips the Script on Back-to-School with its ‘Back-to-Me’ Campaign
As the school year begins, IKEA is shifting the spotlight to the unsung heroes of the summer – parents and caregivers. Through its heartwarming…

August 21, 2025
As the school year begins, IKEA is shifting the spotlight to the unsung heroes of the summer – parents and caregivers. Through its heartwarming…

August 21, 2025
NielsenIQ (NIQ) in partnership with World Data Lab (WDL), has released a groundbreaking report spotlighting Generation X as a pivotal force in global consumer…


October 18, 2022
Sewar Azzouni, Head of Talent Transformation ME&T at Publicis Groupe, explains how her network is constantly on the lookout for the next best talent…


October 18, 2022
New report by Snap Inc. and Ipsos provides findings on ‘Augmentality Shift’ for UAE and KSA markets.

October 17, 2022
WARC, the global authority on effective marketing, in association with MMA Global, the world’s leading non-profit trade association architecting the future of marketing, has today…

October 14, 2022
Social media platforms move as fast as their users. Analytics Manager, Ala Shashaa at the regional digital marketing agency, Netizency shares with Communicate all the relevant…

October 14, 2022
Jennifer Hamdan, Chief People Officer MENA at Memac Ogilvy, explains how the network focuses on listening to and rewarding fairly its employees.

October 13, 2022
Research finds that market conditions and privacy changes continue to disrupt app marketers and media companies.

October 13, 2022
Global fashion brand Guess has appointed Red Havas Middle East as its official communications agency in the GCC.

October 13, 2022
James Toye, Consultant in Marketing, Hana Rosli, Associate Consultant in Technology, and Rachel Agrippa, Consultant in Outsourced Professionals at Hays, discuss how the industry…

October 12, 2022
The campaign is part of a wider aftersales initiative by the brand that has already achieved high view rates across platforms.

October 12, 2022
The awards festival was held on October 3-7.