
August 22, 2025
The rise of Esports and the new digital working class
Esports or electronic sports (referring organised competitions using computer games) has grown to become a cultural and economic phenomenon. Online gaming can no longer…

August 22, 2025
Esports or electronic sports (referring organised competitions using computer games) has grown to become a cultural and economic phenomenon. Online gaming can no longer…

August 21, 2025
As the school year begins, IKEA is shifting the spotlight to the unsung heroes of the summer – parents and caregivers. Through its heartwarming…

November 3, 2022
Promofix, a subsidiary and digital arm of JGroup, announces a strategic partnership with Rising Giants Network (RGN).

November 2, 2022
#NotWomensFootball is a global campaign launched in line with the 2022 UEFA Women’s Championship, focused on the Brand’s aim to demonstrate support for increased…

November 1, 2022
By Diana Colella, SVP, Media & Entertainment at Autodesk

October 31, 2022
New AppsFlyer survey unveils brands’ views on streaming platforms as advertising vehicles.

October 31, 2022
NielsenIQ brings a new FMCG barometer to understand trends across Saudi Arabia and the United Arab Emirates. In Modern Trade, the latest quarter’s value…

October 27, 2022
BASES, a NielsenIQ business, and leader in helping companies build brands through innovation, renovation, portfolio and pricing strategy, as well as go-to-market optimization, has…

October 27, 2022
Arab National Bank collaborated with OMD for their latest World Cup Credit Card campaign. Using OMD’s Omni Custom Audiences product the Middle Eastern bank expanded…

October 27, 2022
Certification is based on direct feedback from employees.

October 26, 2022
Quick Commerce is all about being fast and with consumer demands soaring to new skies with every passing day, it’s fair to say that…

October 26, 2022
Talkwalker, a consumer intelligence and deep listening company, and Khoros, an award-winning leader in digital-first customer engagement software and services, released their annual Social Media…

October 26, 2022
Weber Shandwick, the in-culture communications agency, has been officially certified as a Great Place to Work® UAE after a thorough and independent analysis conducted…

October 26, 2022
We asked the industry: What is the most toxic thing that can happen in a workplace?