Summer in Dubai has always come with an unspoken understanding: June hits, the Emirate heats up, and everything, from events to brand collaborations, cools…

The future of sport isn’t just about what happens on the pitch. It’s about delivering personal, profitable experiences – every single day. And behind…

Have you ever thought that in today’s hyperconnected world, where we are more digitally immersed than ever, paradoxically, we are more isolated? We attend…

When I tell people I’m part of the corporate communications team at the client side, but “seconded” from Weber Shandwick, I often get the…

The creative sector is all about pace. We pitch fast, deliver quick, and are constantly thinking about how to scale faster still. No matter…

In our hyperconnected era, brands are drowning in an ocean of customer feedback. Social media, surveys, focus groups, online reviews—never have we had access…

“PR is a dying industry.” It’s something I hear often. But the reality is very different. Yes, the industry has changed, but it’s far…

One of the most captivating marketing trends currently winning hearts in the UAE is the element of mystery. This is clearly reflected in the…

In the business world, it’s common to work as if every deadline were yesterday. And in integrated communications, specifically Public Relations (PR), we tend…

If you want to understand what world-class PR looks like in 2025, look no further than the UAE. This is not just a country…

I have won awards for videos that barely cracked a thousand views, and I have created viral content that never got a single nod.…

Leadership is one of the most underrated qualities when it comes to working within a company system. What are the top criteria behind being…