The Middle East continues to evolve as one of the world’s most ambitious and fast-transforming regions for tourism and hospitality. While destinations like the…

For years, being discoverable online meant ranking high on Google. But today, even dominating Google isn’t enough, and it’s getting harder to do so…

The way people choose how and when to get their news continues to change both rapidly and unexpectedly with the introduction and adoption of…

AI in marketing, especially in Real Estate, has revolutionised in recent years, redeveloping how businesses engage with customers and make decisions. The advancements in…

Summer in Dubai has always come with an unspoken understanding: June hits, the Emirate heats up, and everything, from events to brand collaborations, cools…

The future of sport isn’t just about what happens on the pitch. It’s about delivering personal, profitable experiences – every single day. And behind…

Have you ever thought that in today’s hyperconnected world, where we are more digitally immersed than ever, paradoxically, we are more isolated? We attend…

When I tell people I’m part of the corporate communications team at the client side, but “seconded” from Weber Shandwick, I often get the…

The creative sector is all about pace. We pitch fast, deliver quick, and are constantly thinking about how to scale faster still. No matter…

In our hyperconnected era, brands are drowning in an ocean of customer feedback. Social media, surveys, focus groups, online reviews—never have we had access…

“PR is a dying industry.” It’s something I hear often. But the reality is very different. Yes, the industry has changed, but it’s far…

One of the most captivating marketing trends currently winning hearts in the UAE is the element of mystery. This is clearly reflected in the…