
August 27, 2025
Pitching Into the Void: Why Agencies Need More Than a Yes or No
You spend at least two weeks on a pitch.Late nights. Strategy decks. Creative revisions. Internal reviews. You finally hit send — proud, exhausted, and…
August 27, 2025
You spend at least two weeks on a pitch.Late nights. Strategy decks. Creative revisions. Internal reviews. You finally hit send — proud, exhausted, and…
August 26, 2025
We work in a fast market with ambitious clients. Our region moves quickly. Numbers and milestones matter, but identity matters more. For us that…
May 26, 2025
Experience is often seen as the key to sales success. But the truth is that values and education may outperform sheer experience alone when…
May 26, 2025
AI is everywhere and for many comms professionals in our region, it is already part of the workflow. Whether it is using ChatGPT to…
May 20, 2025
From the newsrooms of India to the campaign rooms of Dubai, my journey as a communicator has been one of evolution, intention, and purpose.…
May 16, 2025
There is a cute-but-creepy monster epidemic sweeping the globe. From innocent unboxings to slightly less innocent styling (I’ve seen too many dangling off Hermès…
May 8, 2025
Historically, British, Russian, and Indian nationals led the charge in Dubai’s real estate market, creating a pattern of nationality-driven marketing strategies. But the landscape…
May 7, 2025
In the UAE’s fast-evolving economy, agility is no longer optional—it’s essential for survival, especially for small and medium enterprises (SMEs). Yet, many SMEs continue…
May 6, 2025
The GCC region is witnessing a profound transformation as cognitive science and artificial intelligence intersect with environmental, social, and governance (ESG) imperatives. This convergence…
May 5, 2025
Marketing and brand management have undergone significant changes in the past decade, mainly driven by rapid advancements in technology and their impact on customers’…
April 22, 2025
In much of the Western world, ESG has become a point of contention. What once looked like a growing consensus is now a source…
January 29, 2025
Curtis Schmidt, CEO of RAPP MENA, gives Communicate exclusively his thoughts on Customer Relationship Management and Cultural Integration.
January 28, 2025
Terry Kane, Managing Director Middle East & Africa, The Trade Desk on how retail data presents tremendous opportunities for both in-store and online advertising.
January 24, 2025
Jad Daou – Deputy General Manager, UM UAE details how clients, agencies, suppliers and consumers can all lead the way towards a better communication…