The UAE’s new Climate Law marks a turning point for sport. For the first time, every organisation will be required to measure, report, and…

The uncomfortable truth is about nine out of ten digital transformation initiatives fail. Executives who chased the latest technology ended up wasting capital, time,…

In just a few short years, artificial intelligence has moved from being a novel experiment to becoming the backbone of modern enterprises. Post-pandemic priorities…

You spend at least two weeks on a pitch.Late nights. Strategy decks. Creative revisions. Internal reviews. You finally hit send — proud, exhausted, and…

We work in a fast market with ambitious clients. Our region moves quickly. Numbers and milestones matter, but identity matters more. For us that…

The Middle East’s creative industry is at an inflection point. Over the past decade, brands active in the market have multiplied and/or grown, and…

When grounded in purpose and foresight, strategic communications becomes a critical driver of identity, growth, and trust. It connects values with outcomes and aligns…

Esports or electronic sports (referring organised competitions using computer games) has grown to become a cultural and economic phenomenon.  Online gaming can no longer…

Summer in the B2B world often comes with a familiar dip in activity. Decision-makers are on holiday, inboxes stay quieter, and sales pipelines take…

The GCC has consistently sought to scale its industries and scale, experiencing an accelerated growth in digitalisation and digital marketplaces in the last decade.…

Football fandom across the GCC is big and only getting bigger, especially in Saudi Arabia, where we opened our new Middle East HQ last…

Understanding the real cost of owning a car has often been a puzzle for consumers. Between servicing schedules, fuel efficiency, spare parts, and resale…