
August 29, 2025
Stop Chasing the Same Tech Dreams as Everyone Else
The uncomfortable truth is about nine out of ten digital transformation initiatives fail. Executives who chased the latest technology ended up wasting capital, time,…
August 29, 2025
The uncomfortable truth is about nine out of ten digital transformation initiatives fail. Executives who chased the latest technology ended up wasting capital, time,…
August 28, 2025
In just a few short years, artificial intelligence has moved from being a novel experiment to becoming the backbone of modern enterprises. Post-pandemic priorities…
June 20, 2025
In an era where trust has become a form of currency and reputation a tangible asset, Environmental, Social, and Governance (ESG) principles are reshaping…
June 19, 2025
‘Knowledge is power’ has been long established. However, if knowledge gets twisted or misrepresented it can be dangerous. Misinformation and disinformation are ranked high…
June 16, 2025
Speed dominates the contemporary marketing and communications context. Brands and agencies across the Middle East are adopting AI writing tools, automation platforms and performance…
June 4, 2025
The public relations industry in the GCC is no stranger to change. With ambitious national visions, fast-moving private sector clients, and a region constantly…
June 3, 2025
As digital transformation accelerates across the GCC, businesses face a dual threat, namely financial loss and long-term reputational damage. Just as organizations adopt cutting-edge…
June 3, 2025
A Small Prompt. A Viral Moment. A Shift in Creativity. It started with a prompt. Ended with a viral moment. Somewhere between that single…
June 2, 2025
The Global Surge of ESG Investing In Europe, Environmental Sustainable Growth (ESG) funds dominate new fund launches, while the U.S. sees ESG criteria becoming…
June 2, 2025
This year, D&AD finally gave creator-led work a category of its own. As someone who’s spent the last decade working at the intersection of…
May 30, 2025
We are living through one of the most profound technological disruptions in human history. From AI-generated art and predictive algorithms to autonomous systems, technology…
May 29, 2025
In an age of digital saturation, consumers are increasingly tuning out. Screen fatigue is real, ad blockers are everywhere, and attention is becoming harder…
May 28, 2025
For years, we’ve built our social media reports around metrics that look impressive in presentations such as follower counts, likes, reach. But the truth?…
May 28, 2025
The public relations industry is evolving. What once relied mainly on press releases, media interactions, and editorial coverage has now expanded into a complex…