
September 18, 2025
Chasing Virality Sugar Highs in a Low-Attention World
Virality is having a moment, or rather, it is the moment. Remember when brands obsessed over product quality, packaging, and that elusive “brand love”…
September 18, 2025
Virality is having a moment, or rather, it is the moment. Remember when brands obsessed over product quality, packaging, and that elusive “brand love”…
September 16, 2025
A solo traveller wants to wild camp in the Algerian Sahara, a young couple is looking to book a wine tasting tour, and a…
July 24, 2025
AI in marketing, especially in Real Estate, has revolutionised in recent years, redeveloping how businesses engage with customers and make decisions. The advancements in…
July 24, 2025
Summer in Dubai has always come with an unspoken understanding: June hits, the Emirate heats up, and everything, from events to brand collaborations, cools…
July 24, 2025
The future of sport isn’t just about what happens on the pitch. It’s about delivering personal, profitable experiences – every single day. And behind…
July 23, 2025
Have you ever thought that in today’s hyperconnected world, where we are more digitally immersed than ever, paradoxically, we are more isolated? We attend…
July 22, 2025
When I tell people I’m part of the corporate communications team at the client side, but “seconded” from Weber Shandwick, I often get the…
July 21, 2025
The creative sector is all about pace. We pitch fast, deliver quick, and are constantly thinking about how to scale faster still. No matter…
July 17, 2025
In our hyperconnected era, brands are drowning in an ocean of customer feedback. Social media, surveys, focus groups, online reviews—never have we had access…
July 16, 2025
“PR is a dying industry.” It’s something I hear often. But the reality is very different. Yes, the industry has changed, but it’s far…
July 14, 2025
One of the most captivating marketing trends currently winning hearts in the UAE is the element of mystery. This is clearly reflected in the…
July 14, 2025
In the business world, it’s common to work as if every deadline were yesterday. And in integrated communications, specifically Public Relations (PR), we tend…
July 9, 2025
If you want to understand what world-class PR looks like in 2025, look no further than the UAE. This is not just a country…
July 7, 2025
I have won awards for videos that barely cracked a thousand views, and I have created viral content that never got a single nod.…