Prompt: “Can you please write a 250-300 word article about the use of AI in creative campaigns, focusing on how it can spark ideas,…

Burnout is everywhere, but most people misunderstand it. It’s not caused by working too much, but by working too long out of alignment with…

It was 3 a.m. when our phones started buzzing. An unexpected geopolitical event had disrupted one of the region’s largest logistics networks. Shipments were…

For decades, real estate performance has been judged by traditional financial metrics, such as yield, return on investment (ROI), capital appreciation, and occupancy rates.…

A few years ago, I encountered a mid-career executive in the creative advertising sector who, by all external measures, appeared successful, energetic, and deeply…

Digital out-of-home (DOOH) advertising has expanded rapidly across the UAE. Screens are now embedded across transport hubs, office towers, and residential areas. Formats have…

The landscape of human engagement is evolving. Where once passive consumption defined our interaction with events and entertainment, a profound shift is underway. Today’s…

For decades, sports sponsorship was primarily about branding around stadiums, cool merchandise, and commercial breaks on television. That model worked when fans consumed sports…

Google no longer owns the gateway to public opinion. The next wave of influence is already here: AI assistants such as ChatGPT, Perplexity, and…

Managing a brand crisis often feels akin to air traffic control during a storm. The environment is complex, the stakes are high, and the…

Virality is having a moment, or rather, it is the moment. Remember when brands obsessed over product quality, packaging, and that elusive “brand love”…

A solo traveller wants to wild camp in the Algerian Sahara, a young couple is looking to book a wine tasting tour, and a…