
July 22, 2025
Living Between Two Worlds: How Being Seconded Shaped My Growth as a Communicator
When I tell people I’m part of the corporate communications team at the client side, but “seconded” from Weber Shandwick, I often get the…
July 22, 2025
When I tell people I’m part of the corporate communications team at the client side, but “seconded” from Weber Shandwick, I often get the…
July 21, 2025
The creative sector is all about pace. We pitch fast, deliver quick, and are constantly thinking about how to scale faster still. No matter…
May 30, 2025
We are living through one of the most profound technological disruptions in human history. From AI-generated art and predictive algorithms to autonomous systems, technology…
May 29, 2025
In an age of digital saturation, consumers are increasingly tuning out. Screen fatigue is real, ad blockers are everywhere, and attention is becoming harder…
May 28, 2025
For years, we’ve built our social media reports around metrics that look impressive in presentations such as follower counts, likes, reach. But the truth?…
May 28, 2025
The public relations industry is evolving. What once relied mainly on press releases, media interactions, and editorial coverage has now expanded into a complex…
May 26, 2025
Experience is often seen as the key to sales success. But the truth is that values and education may outperform sheer experience alone when…
May 26, 2025
AI is everywhere and for many comms professionals in our region, it is already part of the workflow. Whether it is using ChatGPT to…
May 20, 2025
From the newsrooms of India to the campaign rooms of Dubai, my journey as a communicator has been one of evolution, intention, and purpose.…
May 16, 2025
There is a cute-but-creepy monster epidemic sweeping the globe. From innocent unboxings to slightly less innocent styling (I’ve seen too many dangling off Hermès…
May 8, 2025
Historically, British, Russian, and Indian nationals led the charge in Dubai’s real estate market, creating a pattern of nationality-driven marketing strategies. But the landscape…
May 7, 2025
In the UAE’s fast-evolving economy, agility is no longer optional—it’s essential for survival, especially for small and medium enterprises (SMEs). Yet, many SMEs continue…
May 6, 2025
The GCC region is witnessing a profound transformation as cognitive science and artificial intelligence intersect with environmental, social, and governance (ESG) imperatives. This convergence…
May 5, 2025
Marketing and brand management have undergone significant changes in the past decade, mainly driven by rapid advancements in technology and their impact on customers’…