
May 5, 2025
Customer centricity: Embracing the outside-in perspective
Marketing and brand management have undergone significant changes in the past decade, mainly driven by rapid advancements in technology and their impact on customers’…
May 5, 2025
Marketing and brand management have undergone significant changes in the past decade, mainly driven by rapid advancements in technology and their impact on customers’…
April 22, 2025
In much of the Western world, ESG has become a point of contention. What once looked like a growing consensus is now a source…