By Sue Azari, eCommerce Industry Consultant, AppsFlyer In a world where economic uncertainties and geopolitical tensions are reshaping global markets, the GCC region stands…

By Ganesh Iyer, Founder & Managing Director, FLC Marketing Group In the GCC’s ever-evolving marketing landscape, 2025 has marked a turning point. It’s not…

By Nadeem Ibrahim AI isn’t coming, it’s here. It’s working. And it’s quietly redrawing how value is created across sectors, especially in marketing and…

By Cihan Sel, Executive Director of Marketing & Communications, OMNIYAT In ultra-luxury real estate, it is tempting to believe that features and finishes alone…

If AI can generate infinite answers, strategy becomes about asking the questions that matter. That single thought has shaped every conversation I’ve had with clients this year.…

While much of the global conversation around digital transformation centres on the race to adopt emerging technologies, the real differentiator lies in the ability…

Dubai has always been a city that celebrates success. From the world’s tallest towers to the most glamorous shopping destinations, it’s a place built…

Imagine waking up feeling truly refreshed, clear-headed, energised, and ready to take on the day. What if one small shift in your nightly routine…

At the start of 2025, industry forecasts pointed to stabilising inflation, a cautious embrace of generative AI, deeper C-suite collaboration and continued consolidation among…

There was a time when playing it safe passed for strategy. Brands tried not to offend, agencies aimed to please, and the middle ground…

We are told from a young age that hard work pays off. Put your head down, hustle harder than everyone else, and success will…

AI is rapidly reshaping e-commerce and retail in the Gulf, transforming how consumers shop and how businesses operate. Shoppers are embracing virtual try-ons, AI-powered…