If AI can generate infinite answers, strategy becomes about asking the questions that matter. That single thought has shaped every conversation I’ve had with clients this year.…

While much of the global conversation around digital transformation centres on the race to adopt emerging technologies, the real differentiator lies in the ability…

Dubai has always been a city that celebrates success. From the world’s tallest towers to the most glamorous shopping destinations, it’s a place built…

Imagine waking up feeling truly refreshed, clear-headed, energised, and ready to take on the day. What if one small shift in your nightly routine…

At the start of 2025, industry forecasts pointed to stabilising inflation, a cautious embrace of generative AI, deeper C-suite collaboration and continued consolidation among…

There was a time when playing it safe passed for strategy. Brands tried not to offend, agencies aimed to please, and the middle ground…

We are told from a young age that hard work pays off. Put your head down, hustle harder than everyone else, and success will…

AI is rapidly reshaping e-commerce and retail in the Gulf, transforming how consumers shop and how businesses operate. Shoppers are embracing virtual try-ons, AI-powered…

Prompt: “Can you please write a 250-300 word article about the use of AI in creative campaigns, focusing on how it can spark ideas,…

Burnout is everywhere, but most people misunderstand it. It’s not caused by working too much, but by working too long out of alignment with…

It was 3 a.m. when our phones started buzzing. An unexpected geopolitical event had disrupted one of the region’s largest logistics networks. Shipments were…

For decades, real estate performance has been judged by traditional financial metrics, such as yield, return on investment (ROI), capital appreciation, and occupancy rates.…