
September 23, 2025
When Social Media Becomes the Source: Does It Influence AI Answers?
Google no longer owns the gateway to public opinion. The next wave of influence is already here: AI assistants such as ChatGPT, Perplexity, and…
September 23, 2025
Google no longer owns the gateway to public opinion. The next wave of influence is already here: AI assistants such as ChatGPT, Perplexity, and…
September 19, 2025
Managing a brand crisis often feels akin to air traffic control during a storm. The environment is complex, the stakes are high, and the…
August 27, 2025
You spend at least two weeks on a pitch.Late nights. Strategy decks. Creative revisions. Internal reviews. You finally hit send — proud, exhausted, and…
August 26, 2025
We work in a fast market with ambitious clients. Our region moves quickly. Numbers and milestones matter, but identity matters more. For us that…
August 25, 2025
The Middle East’s creative industry is at an inflection point. Over the past decade, brands active in the market have multiplied and/or grown, and…
August 25, 2025
When grounded in purpose and foresight, strategic communications becomes a critical driver of identity, growth, and trust. It connects values with outcomes and aligns…
August 22, 2025
Esports or electronic sports (referring organised competitions using computer games) has grown to become a cultural and economic phenomenon. Online gaming can no longer…
August 19, 2025
Summer in the B2B world often comes with a familiar dip in activity. Decision-makers are on holiday, inboxes stay quieter, and sales pipelines take…
August 15, 2025
The GCC has consistently sought to scale its industries and scale, experiencing an accelerated growth in digitalisation and digital marketplaces in the last decade.…
August 14, 2025
Football fandom across the GCC is big and only getting bigger, especially in Saudi Arabia, where we opened our new Middle East HQ last…
August 6, 2025
Understanding the real cost of owning a car has often been a puzzle for consumers. Between servicing schedules, fuel efficiency, spare parts, and resale…
July 31, 2025
The Middle East continues to evolve as one of the world’s most ambitious and fast-transforming regions for tourism and hospitality. While destinations like the…
July 29, 2025
For years, being discoverable online meant ranking high on Google. But today, even dominating Google isn’t enough, and it’s getting harder to do so…
July 25, 2025
The way people choose how and when to get their news continues to change both rapidly and unexpectedly with the introduction and adoption of…