June 3, 2025
Google’s Ali Cheikhali, on the day AI spoke Arabic
A Small Prompt. A Viral Moment. A Shift in Creativity. It started with a prompt. Ended with a viral moment. Somewhere between that single…
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June 2, 2025
ESG Investing and the UAE: The New Frontier for Growth and Reputation
The Global Surge of ESG Investing In Europe, Environmental Sustainable Growth (ESG) funds dominate new fund launches, while the U.S. sees ESG criteria becoming…
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April 22, 2025
Telling the Gulf’s ESG Story—Before Others Do
In much of the Western world, ESG has become a point of contention. What once looked like a growing consensus is now a source…
Read moreJanuary 29, 2025
CURTIS SCHMIDT: ON THE POWER OF PERSONALISED CRM AND CULTURAL INTEGRATION IN MENA
Curtis Schmidt, CEO of RAPP MENA, gives Communicate exclusively his thoughts on Customer Relationship Management and Cultural Integration.
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January 28, 2025
TERRY KANE: IS THE DATA REVOLUTION ABOUT TO CHANGE ADVERTISING AS WE KNOW IT?
Terry Kane, Managing Director Middle East & Africa, The Trade Desk on how retail data presents tremendous opportunities for both in-store and online advertising.
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January 24, 2025
JAD DAOU: THE QUADRUPLE WIN, OR A NEW BLUEPRINT FOR THE INDUSTRY
Jad Daou – Deputy General Manager, UM UAE details how clients, agencies, suppliers and consumers can all lead the way towards a better communication…
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December 26, 2024
TREND-JACKING: HOW TO RIDE THE WAVE WITHOUT TOPPLING OVER
Mike Khouri, CEO of Tactical explains the Trend-Jacking concept and how bands can use it in a timely and purposeful manner.
