In an age of digital saturation, consumers are increasingly tuning out. Screen fatigue is real, ad blockers are everywhere, and attention is becoming harder…

For years, we’ve built our social media reports around metrics that look impressive in presentations such as follower counts, likes, reach. But the truth?…

The public relations industry is evolving. What once relied mainly on press releases, media interactions, and editorial coverage has now expanded into a complex…

Experience is often seen as the key to sales success. But the truth is that values and education may outperform sheer experience alone when…

AI is everywhere and for many comms professionals in our region, it is already part of the workflow. Whether it is using ChatGPT to…

From the newsrooms of India to the campaign rooms of Dubai, my journey as a communicator has been one of evolution, intention, and purpose.…

There is a cute-but-creepy monster epidemic sweeping the globe.   From innocent unboxings to slightly less innocent styling (I’ve seen too many dangling off Hermès…

Historically, British, Russian, and Indian nationals led the charge in Dubai’s real estate market, creating a pattern of nationality-driven marketing strategies. But the landscape…

In the UAE’s fast-evolving economy, agility is no longer optional—it’s essential for survival, especially for small and medium enterprises (SMEs). Yet, many SMEs continue…

The GCC region is witnessing a profound transformation as cognitive science and artificial intelligence intersect with environmental, social, and governance (ESG) imperatives. This convergence…

Marketing and brand management have undergone significant changes in the past decade, mainly driven by rapid advancements in technology and their impact on customers’…

In much of the Western world, ESG has become a point of contention. What once looked like a growing consensus is now a source…