Across the Middle East, digital advertising is undergoing a profound transformation. The rise of Connected TV (CTV), Retail Media Networks (RMNs), and more integrated…

In 2025, companies worldwide are estimated to have lost $10.5 trillion to cybercrime. Beyond direct theft, the damage includes downtime, stolen intellectual property, fraud,…

“The era of maritime transportation is far from over,” may experts declare about the sector that has literally propelled global trade for centuries. From…

As a Saudi national and creative industry professional, I’m proud of what September 23 represents, but I’m often underwhelmed by how brands mark the…

The UAE’s new Climate Law marks a turning point for sport. For the first time, every organisation will be required to measure, report, and…

The uncomfortable truth is about nine out of ten digital transformation initiatives fail. Executives who chased the latest technology ended up wasting capital, time,…

In just a few short years, artificial intelligence has moved from being a novel experiment to becoming the backbone of modern enterprises. Post-pandemic priorities…

You spend at least two weeks on a pitch.Late nights. Strategy decks. Creative revisions. Internal reviews. You finally hit send — proud, exhausted, and…

We work in a fast market with ambitious clients. Our region moves quickly. Numbers and milestones matter, but identity matters more. For us that…

The Middle East’s creative industry is at an inflection point. Over the past decade, brands active in the market have multiplied and/or grown, and…

When grounded in purpose and foresight, strategic communications becomes a critical driver of identity, growth, and trust. It connects values with outcomes and aligns…

Esports or electronic sports (referring organised competitions using computer games) has grown to become a cultural and economic phenomenon.  Online gaming can no longer…