By Reim El Houni We are living in the attention economy. I strongly believe that if you’re not visible, you’re invisible. In today’s world,…

By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become…

By Jim Kruger, CMO at Informatica Every year, marketers planning ahead tend to fixate on external forces. We analyze market trends, economic conditions, consumer…

Paras Raichura, Founder & CEO, PNdigital Clicks, impressions, and followers might make your marketing report look impressive, but they rarely reflect business growth. And…

By Sue Azari, eCommerce Industry Consultant, AppsFlyer In a world where economic uncertainties and geopolitical tensions are reshaping global markets, the GCC region stands…

By Ganesh Iyer, Founder & Managing Director, FLC Marketing Group In the GCC’s ever-evolving marketing landscape, 2025 has marked a turning point. It’s not…

By Nadeem Ibrahim AI isn’t coming, it’s here. It’s working. And it’s quietly redrawing how value is created across sectors, especially in marketing and…

By Cihan Sel, Executive Director of Marketing & Communications, OMNIYAT In ultra-luxury real estate, it is tempting to believe that features and finishes alone…

If AI can generate infinite answers, strategy becomes about asking the questions that matter. That single thought has shaped every conversation I’ve had with clients this year.…

While much of the global conversation around digital transformation centres on the race to adopt emerging technologies, the real differentiator lies in the ability…

Dubai has always been a city that celebrates success. From the world’s tallest towers to the most glamorous shopping destinations, it’s a place built…

Imagine waking up feeling truly refreshed, clear-headed, energised, and ready to take on the day. What if one small shift in your nightly routine…