By Hubert Boulos CEO and founder of Das Kapital and former CEO of DDB Middle East DDB’s sunset has been in the news for…

Experience-led marketing elevates the goal from delivering information to fostering connection, writes Elene Gogelia, Chief Coordinator of Brand Development at the Georgian National Tourism…

AI-driven conversations accelerate trust and shorten the path to purchase, says AI search optimization expert Ema Fulga. There is much talk around the technological…

Zafer Akyel, Director of Solutions Engineering and Architecture for EMEA at WebEngage, has spent the past years watching Middle East retailers struggle with a…

By Reim El Houni We are living in the attention economy. I strongly believe that if you’re not visible, you’re invisible. In today’s world,…

By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become…

By Jim Kruger, CMO at Informatica Every year, marketers planning ahead tend to fixate on external forces. We analyze market trends, economic conditions, consumer…

Paras Raichura, Founder & CEO, PNdigital Clicks, impressions, and followers might make your marketing report look impressive, but they rarely reflect business growth. And…

By Sue Azari, eCommerce Industry Consultant, AppsFlyer In a world where economic uncertainties and geopolitical tensions are reshaping global markets, the GCC region stands…

By Ganesh Iyer, Founder & Managing Director, FLC Marketing Group In the GCC’s ever-evolving marketing landscape, 2025 has marked a turning point. It’s not…

By Nadeem Ibrahim AI isn’t coming, it’s here. It’s working. And it’s quietly redrawing how value is created across sectors, especially in marketing and…

By Cihan Sel, Executive Director of Marketing & Communications, OMNIYAT In ultra-luxury real estate, it is tempting to believe that features and finishes alone…