This year, fashion retailer Guess became the first brand to feature an AI-generated model created by London-based AI marketing agency Seraphinne Vallora in Vogue’s…

Across the MENA region, PR professionals juggle diverse audiences with unique languages, histories, and cultural sensitivities. AI tools, trained on broad datasets, lack the…

Sarah Maina If 2025 has taught marketers anything, it’s that telling the difference between hype and real transformation is becoming a survival skill. At…

2025 proved a year of contrasts for MENA equity markets. In the UAE, the Dubai Financial Market (DFM) and Abu Dhabi Securities Exchange (ADX)…

By Hubert Boulos CEO and founder of Das Kapital and former CEO of DDB Middle East DDB’s sunset has been in the news for…

Experience-led marketing elevates the goal from delivering information to fostering connection, writes Elene Gogelia, Chief Coordinator of Brand Development at the Georgian National Tourism…

AI-driven conversations accelerate trust and shorten the path to purchase, says AI search optimization expert Ema Fulga. There is much talk around the technological…

Zafer Akyel, Director of Solutions Engineering and Architecture for EMEA at WebEngage, has spent the past years watching Middle East retailers struggle with a…

By Reim El Houni We are living in the attention economy. I strongly believe that if you’re not visible, you’re invisible. In today’s world,…

By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become…

By Jim Kruger, CMO at Informatica Every year, marketers planning ahead tend to fixate on external forces. We analyze market trends, economic conditions, consumer…

Paras Raichura, Founder & CEO, PNdigital Clicks, impressions, and followers might make your marketing report look impressive, but they rarely reflect business growth. And…