Napptix, the Dubai-based ad-tech company behind the Gaming 360° advertising platform, today confirmed completion of its acquisition of Yazle Marketing Management’s Middle-East & North-Africa (MENA) business. The agreement covers Yazle’s commercial activities, client portfolio and team across the Gulf and North Africa, Yazle’s businesses in Asia-Pacific, Europe and the Americas continue under existing ownership.
Bringing Yazle’s regional client portfolio and experienced team into Napptix immediately strengthens the company’s ability to deliver culturally relevant, measurable gaming-media solutions across the GCC. For Yazle, the sale allows focus on its other international hubs and product innovation roadmap.
Jamie Atherton will continue to lead the regional business as Managing Director, Yazle Middle East & North Africa, providing seamless continuity for clients and partners.
