MRM MENAT, part of MCN, has announced it is working with Shopify to sets a new benchmark for brand growth in the Middle East. This collaboration combines Shopify’s world-class commerce technology with MRM’s creative, data-driven expertise and on-the-ground market intelligence, giving clients the ability to accelerate speed-to-market, optimise scalability, and strengthen customer engagement at every touchpoint.
It’s a powerful offer that helps brands scale efficiently, connect more meaningfully with consumers, and build enduring loyalty, turning every customer interaction into a growth opportunity that is locally rooted, globally aligned, and performance driven.
Through this alliance, MCN clients gain access to globally scaled expertise, with a network of more than 1,500 eCommerce specialists across 30+ countries. They benefit from true end-to-end transformation, from platform strategy and implementation to AI-driven personalisation and continuous optimisation. The offering blends creative-led, tech-powered solutions that connect brand storytelling with conversion-focused commerce capabilities, all underpinned by deep local market fluency, including an understanding of consumer behaviour, cultural nuances, and policy landscapes unique to the Middle East.
70% of MENA’s online shoppers use mobile devices to make purchases, mobile-first DTC brands dominate the sector. Historically, pure-play e-commerce platforms dominated the MENA market. Today, Direct-to-Consumer (DTC) is reshaping the region’s commerce landscape, giving brands the ability to own their customer relationships, control the shopping experience, and build lasting loyalty.
