January 13, 2026
Brands ramp up spending on A-list celebrities as ad competition intensifies
Brands in the United States are spending more on high-profile celebrities than ever before as advertisers look for reliable ways to cut through an…
Media
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Read moreJanuary 11, 2026
CES 2026: Disney Unveils AI-Driven Ad Stack to Boost Sports and Streaming Impact
The Walt Disney Company has announced a new AI-powered advertising stack at CES 2026, aimed at delivering stronger performance and accountability across its global…
Read moreOctober 7, 2025
APO Group Selected as Emirates’ Public Relations Agency for Africa
APO Group, the leading pan-African communications and news distribution consultancy, has been selected by Emirates, one of the world’s largest international airlines, as its…
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October 6, 2025
The New Search Landscape: Thriving in the Age of AI
The rise of generative AI is fundamentally reshaping how consumers discover brands and information. With AI Overviews now answering queries directly within search results,…
Read moreOctober 6, 2025
Shamal Holding Partners with Omnicom Group to Drive Integrated Marketing Communications as a Catalyst for the Company’s Growth Journey
Shamal Holding, a diversified investment firm behind some of Dubai’s most iconic lifestyle, leisure, and hospitality destinations, has appointed Omnicom Group as its fully…
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October 3, 2025
Aleph and Reddit Expand Partnership to over 45 Markets Worldwide, Including Exclusive Ad Partnership in KSA and UAE
Aleph, a global network of digital experts innovating at the intersection of media and payments, today announced the expansion of its strategic partnership with…
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October 2, 2025
LiveRamp and Publicis Groupe Middle East announce first-to-market partnership to accelerate commerce media innovation
LiveRamp, the leading data collaboration partner, today announces a first-to-market initiative with Publicis Groupe Middle East (EPA: PUB), the region’s leading marketing, communications, and…
Read moreOctober 1, 2025
PAZ Marketing Steps into Saudi Arabia Hand in Hand with Evokes Lab
PAZ Marketing Management, a leading UAE-based marketing and communications agency, has announced its expansion to Saudi Arabia, through strategic partnerships with Evokes Lab an…
Read moreOctober 1, 2025
Cyber Security Council and Meta launch the “Scambusters” Education campaign to help combat online scams in the UAE
Meta today announced the launch of a new “Scambusters” campaign developed in partnership with the Cyber Security Council (CSC). The campaign educates internet users…
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October 1, 2025
SolitAir expands operations to over 30 Global South routes as it celebrates one-year milestone
SolitAir, the UAE’s dedicated B2B and airport-to-airport cargo airline based out of Dubai World Central (DWC), has successfully completed its first year of operations,…
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September 30, 2025
Climaty AI, the World’s First Climate and Marketing Tech Company, Secures $2 Million Funding Led by Turbostart
Climaty AI, the world’s first CliMarTech (Climate + Marketing Technology) company founded by former AI startup CEO Neel Pandya,has raised $2 million in early-stage…
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September 30, 2025
Yazle MENA and Trophée team up to bring shoppable gaming experiences to the GCC
Yazle MENA, powered by Napptix, has announced a strategic partnership with Trophèe, the fast-growing Game-Commerce company, to drive innovation at the intersection of advertising,…
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September 30, 2025
Arab News Celebrates 50 Years, Announces Global Expansion with 50 languages
Arab News marked its Golden Jubilee on Sunday with a gala in Riyadh’s Diplomatic Quarter, honouring founders Mohammad and the late Hisham Ali Hafez.…
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September 30, 2025
Initiative MENAT Secures Retention with IKEA Alsulaiman for Saudi and Bahrain Markets
Initiative MENAT, part of IPG Mediabrands and Middle East Communications Network (MCN) in the region, has successfully retained the IKEA Alsulaiman account for Saudi…
