August 24, 2025
Diriyah Company and SRMG Sign MoU to Enhance Media Collaboration
Diriyah Company has signed a strategic memorandum of understanding (MoU) with the Saudi Research and Media Group (SRMG) to expand collaboration in the media…
Media
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Read moreAugust 19, 2025
Spotify Ads Manager Expands to the Middle East and Northern Africa
Spotify has launched its self-serve ad platform, Spotify Ads Manager, in Algeria, Bahrain, the United Arab Emirates, Saudi Arabia, Egypt, Morocco, Qatar, Jordan, Kuwait,…
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June 12, 2025
AppsFlyer Report Finds UAE Users Among World’s Most Willing to Opt In
Four years since the launch of Apple’s App Tracking Transparency (ATT) framework, AppsFlyer’s latest data shows that privacy and performance are no longer opposing…
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June 12, 2025
Snapchat delivered a 14% higher ROI than the grouped channel average, achieving roughly twice the average ROI of other social platforms.
Snap Inc., in partnership with Omnicom Media Group (OMG) and Annalect have released a new study revealing that advertisers in the GCC achieve a…
Read moreJune 9, 2025
CAP.G VENTURES Launches in the UAE, Introducing the Fractional CMO Model to Fuel Next-Gen Business Growth
CAP.G VENTURES, a multi-service powerhouse, is redefining how modern businesses scale. With the introduction of its flagship consulting arm, CAP.G CONSULT, the firm brings the Fractional…
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June 3, 2025
Dentsu Sports International and Merkle Appointed by Al-Ittihad Club to Lead Digital Transformation
Dentsu Sports International (DSI) and Merkle, dentsu’s leading customer experience management company, have been appointed as digital transformation partners by Al-Ittihad Club, one of…
Read moreJune 2, 2025
Amazon Ads launches Twitch Creator Sponsorships to unlock Creator-Driven Brand Engagement
Today, Amazon Ads in the Middle East, North Africa and Turkey unveiled Twitch Creator Sponsorships, a new set of sponsorship solutions that makes it…
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May 29, 2025
WPP Media launches as fully integrated, AI-powered media company
WPP today strengthened its position as the leading marketing services business for the intelligent era with the launch of its AI-driven media company, WPP…
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May 27, 2025
M+C Saatchi Middle East Acquires DUNE | 23 to Power Next Phase of Growth in Sport & Entertainment
Globally renowned and award-winning M+C Saatchi Sport & Entertainment, today announces its strategic acquisition of leading Middle East-based marketing, communication and commercial experts DUNE…
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May 23, 2025
OnePane Empowers Enterprises to Build Cloud and Business Resilience with New Visibility, Governance, and Cost Control Packages
Cloud transformation continues to drive innovation across the region, but recent global insights reveal that it’s also becoming harder to manage. According to recent…
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May 22, 2025
ADNOC Distribution Champions UAE-made Products at ADNOC Oasis Stores
ADNOC Distribution, the UAE’s largest mobility and convenience retailer, joined the Ministry of Industry and Advanced Technology’s (MoIAT) Muntajat Watan’na initiative at this week’s…
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May 22, 2025
ELEVATE EXPANDS GLOBAL REACH WITH ACQUISITION OF RISE GROUP
Elevate, a global, integrated agency network committed to helping properties, brands, and universities forge deeper connections with their audiences to unlock growth, has announced…
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May 21, 2025
9Yards Communications becomes first Abu Dhabi marcoms agency to join UN Global Compact
9Yards Communications, a fully integrated marcoms and production agency, headquartered in the UAE capital, Abu Dhabi, has today announced that it has joined the…
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May 21, 2025
Asharq Network Crowned ‘Telly Media Company of the Year’ Globally for Second Year Running
Asharq Network, the leading Arabic multi-platform news provider, has once again earned top recognition at the prestigious Telly Awards, securing the title of “Telly…
