As the Middle East’s creative economy expands at record speed, UAE-based Graphics Tree is stepping up efforts to promote stronger intellectual property (IP) protection…

iProspect, part of dentsu, has been appointed digital media agency of record for Seddiqi Holding after a competitive pitch, securing a mandate that will…

The demand for commercial film is higher than ever. Today’s audiences are more discerning, demanding content that feels authentic and emotionally resonant. Trends are…

The restructuring isn’t just about consolidating brands — it’s also being justified on economic grounds. Omnicom acted quickly after acquiring Interpublic Group. The company…

The deal would bulk up Netflix’s already considerable content production capabilities and secure premium assets like HBO and Warner Bros studios. Streaming giant Netflix…

Against the backdrop of Riyadh Season 2025, the MENA Effie Awards celebrated their 16th year of recognizing top marketing work across MENA. The event…

The 12 honorees represent a diverse cohort tackling some of the region’s most important scientific challenges. The L’Oréal-UNESCO For Women in Science Middle East…

The Group said that Potentialis is rooted in its belief that AI should help people become more powerful, not more replaceable. Publicis Groupe Middle…

The event is expected to draw major industry attention through two days of masterclasses, designer showcases, and the Dubai Mall Global Fashion Awards. Publsh…

GALA 2025 drew agencies from the UAE, Saudi Arabia, South Africa, Turkey, Vietnam, China, India, the United States and Brazil. Agencies from the Middle…

Global data center power needs are projected to grow from 86GW in 2025 to 198GW by 2030, the Middle East’s unique positioning offers a…

In an era when sports initiatives are multiplying across the globe, one voice stands out with a clear philosophy: powerful sports branding is not…