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Google Brings ‘Personal Intelligence’ to AI Mode in Search

Google has expanded its “Personal Intelligence” capabilities to AI Mode in Google Search, enabling more personalized and context-aware responses powered by its Gemini 3 models.

“For AI to be truly useful, it needs to understand you,” Demis Hassabis, co-founder and CEO of Google DeepMind, wrote in a post on X. “With Personal Intelligence, we’re beginning to solve this. With your permission, Gemini can now securely reason across your own data to answer questions that generic models simply can’t.”

The update allows AI Mode to connect user-approved data across Google services such as Gmail and Google Photos to deliver responses tailored to individual preferences, time and location. The feature is available on an opt-in basis for Google AI Pro and AI Ultra subscribers.

Google said the technology can retrieve specific details and reason across text, images and video to provide “one-of-a-kind” answers. It uses dense retrieval and long-context capabilities to process personal data in real time, supported by Gemini 3’s one million token context window.

Users can control which services connect to Personal Intelligence through the Gemini app, with Workspace and Photos turned off by default in AI Mode Search.

Google said user data is encrypted and protected in transit, and emphasized that “Gemini Apps do not train directly on a user’s Gmail inbox or Google Photos library,” according to a company statement.

The company said the rollout marks a foundational step toward more intelligent and personalized search experiences while keeping user control and data security central.

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