The brief includes earned media relations, strategic storytelling and creative campaign development for TOD’s sports and entertainment offerings.
Golin MENA has been appointed as the regional public relations partner for TOD, the sports and entertainment streaming platform operated by beIN MEDIA GROUP, following a competitive pitch, the company said.
Under the mandate, Golin MENA will handle corporate and consumer communications for TOD across the Gulf Cooperation Council, Egypt, North Africa and the Levant. The brief includes earned media relations, strategic storytelling and creative campaign development for TOD’s sports and entertainment offerings.
The appointment comes as TOD enters a period of expansion, with major regional sports tournaments, original content productions and market growth initiatives planned for 2026, the companies said.
“TOD is one of the most dynamic platforms in the region, reshaping how audiences consume world-class sport and entertainment,” Stephen Worsley, regional managing director at Golin MENA, said in a statement. He said winning the account reflected the agency’s ability to deliver culturally relevant, earned-media-led ideas for fast-growing brands.
Golin MENA said it will deploy a cross-market team spanning the GCC and North Africa to support TOD’s communications strategy as competition intensifies in the Middle East’s streaming and digital entertainment market.
The partnership adds to Golin MENA’s recent regional growth and strengthens its footprint in the media, technology, entertainment and sports sectors, the agency said.
TOD is one of beIN MEDIA GROUP’s flagship digital platforms in the Middle East and North Africa, offering live sports, movies and original programming to subscribers across the region.
The Middle East streaming market has seen increased competition in recent years as international and regional players invest heavily in sports rights, local content and digital distribution to attract younger, mobile-first audiences.
